LOST MARY enters Malaysia’s vape market

Global vape innovator LOST MARY has officially announced its strategic entrance into the Malaysian market. The brand, known for its continuous innovation and a robust presence in over 50 markets worldwide, unveiled its local business plan designed to align with Malaysian regulations and market dynamics, emphasizing a firm commitment to protecting minors.

Since the beginning of 2021, LOST MARY’s journey has been marked by innovation and a dedication to addressing the diverse needs of adult users globally. The brand’s latest venture into Malaysia underscores its mission of bringing high-quality products to the market while navigating the complex landscape of demand, popularity, and regulatory scrutiny.

Navigating the Malaysian landscape

As LOST MARY sets its sights on Malaysia, it enters a landscape characterized by demand, popularity, and regulatory scrutiny. The company is committed to strict compliance with government regulations, particularly the recently passed “Control of Smoking Products for Public Health Bill 2023.” Carlson Leong, Country Manager of LOST MARY Malaysia, stated, “We are committed to complying with Malaysian market regulations as we venture into this dynamic landscape.”

Leong highlighted the company’s dedication to collaboration with regulators worldwide, emphasizing the removal of unsafe and low-quality counterfeit vaping products with questionable standards and quality control. “Our moves extend beyond mere compliance; it is about fostering a safe environment that empowers consumers on their journey towards a lifestyle with reduced harms,” he added.

Business Plan for the Malaysian Market

LOST MARY’s business plan for Malaysia involves exploring reliable business partners and channels, establishing connections with distributors to deliver quality products to adult users, and complying with government rules to create a well-regulated and transparent marketplace. The company is also considering expanding product categories to meet diverse consumer demands.

Initially focusing on West Malaysia, LOST MARY plans to gradually expand to East Malaysia. The company aims to establish additional business partnerships and evaluate the potential establishment of brand stores or counters based on business development progress and local regulations.

In an effort to comply with regulatory standards, LOST MARY plans to rename several flavor descriptors, aligning with its sister brand ELFBAR. This global measure aims to prevent underage groups from being attracted to vaping products.

Strategy and Projections for Growth

With its new presence in Malaysia, LOST MARY is actively exploring local business partners to expand distribution channels. The company’s marketing strategy remains flexible to adapt to local government regulations, ensuring compliance with evolving rules and regulations.

Acknowledging the competitive nature of the Malaysian vaping industry, LOST MARY is committed to survival through continuous efforts to deliver high-quality and safe products with the best price-to-performance ratio. The company aims to become a leading vape brand in Malaysia, mirroring its success in other global markets, through dedication to research and development and providing reliable products that cater to the demands of local adult users.

Country Manager Carlson Leong emphasized, “We view ourselves not as disruptors or game-changers but as committed players contributing to the industry’s long-term growth and longevity in Malaysia. Our focus is on fostering a sustainable and responsible vaping landscape, aligning with local regulations and setting the standard for quality and compliance.”