Curve Mall’s ‘Dragon Enchantment’ celebrates CNY with tradition and modernity

The Curve, situated in the vibrant heart of Mutiara Damansara, has kicked off an extraordinary Chinese New Year celebration, promising a spectacle that seamlessly blends tradition with contemporary allure. The 2024 festive campaign, themed ‘Dragon Enchantment,’ aims to elevate the festive spirit and create a sense of joy and unity among shoppers and visitors.

Running until February 18, 2024, the Centre Court of the Curve has been transformed into an enchanting landscape featuring a unique dragon monument, symbolizing wisdom, prosperity, health, and good fortune. Surrounding the majestic dragon are traditional Chinese teahouses, blossoming cherry trees, and a Chinese traditional attire station, offering a picturesque setting capturing the essence of Chinese elegance and the vibrant beauty of spring.

Hampers, ang pows, and communal celebrations

In a display of community spirit and inclusivity, the Curve has extended its celebration beyond the mall. The shopping center has generously presented a hamper filled with essential groceries to the Rumah Kasih Charity Home Kuala Lumpur. Additionally, 20 individuals received heartwarming ang pows, symbolizing blessings for the festive season. The celebrations continued with a delightful high tea and communal Lou Sang session at Royale Chulan, creating a joyous and memorable experience for all.

Elaine Liew, Centre Manager of the Curve, expressed, “The Year of the Wood Dragon marks not just a celebration but a manifestation of evolution and rejuvenation at the Curve. We’ve blended the splendor of tradition with the joy of contemporary festivity to create a shared experience for all.”

A Family-Friendly Spectacle

As part of the festivities, the Curve invites families to register for the God of Prosperity with Fairies Walkabout on February 3, where complimentary goodie bags filled with surprises from the Curve’s tenants will be distributed. The Chinese Traditional Attire Station offers visitors the chance to explore the elegance of Chinese culture by spending a minimum of RM 38 at any Curve outlet, allowing them to adorn exquisite Chinese attire.

The Curve’s redemption program adds an exciting dimension to the celebration, with shoppers who spend RM 188 receiving elegantly designed Red Packets. For those looking to elevate their celebration, spending RM 398 grants an exquisite and timeless Chinese Bowl Set along with Red Packets, offering heartfelt rewards to the Curve community.

As the Curve marks its 20th Anniversary, the Chinese New Year celebration serves as the commencement of a year-long jubilation. Embodying its commitment to fostering community, festivity, and inclusivity, the Curve invites everyone to join in the grandest anniversary celebration to date.

For more details about the Dragon Enchantment celebration and upcoming events at the Curve, visit www.thecurve.my or stay connected on Facebook and Instagram.