Anmum unveils improved formula to address childhood illnesses

Anmum Essential Gold, a leading brand in children’s milk formula, has recently launched an improved formulation aimed at addressing the concern of childhood illnesses affecting learning. With a focus on supporting the immune system and brain development, the scientifically enhanced formula incorporates key nutrients to empower children’s overall well-being.

Childhood illnesses can pose challenges to a child’s concentration and learning ability, leading to cognitive fatigue and missed opportunities for exploration. Anmum Essential Gold’s commitment to children’s health is evident in its revamped formula, which includes Probio DR10™~, Gangliosides, and the highest DHA level#. These components work synergistically to support the immune system and foster brain development, providing parents with a reliable solution to nurture their children’s growth.

Dr. Yong Junina Fadzil, Consultant Paediatrician and Paediatric Cardiologist of Pakar Kanak-Kanak Junina, emphasizes the importance of a well-balanced diet for children’s growth and cognitive development. She highlights the role of scientifically researched probiotic strains like Bifidobacterium lactis HN019 in enhancing immune responses and maintaining gut balance.

“A child with a robust immune system not only has the potential for more learning opportunities but also has more time to explore and grow,” says Dr. Yong Junina, underlining the connection between a strong immune system and overall cognitive development.

The Role of Nutrients in Child Development

The early childhood years are crucial for brain development, laying the foundation for future learning and success in school. DHA, an essential fatty acid, plays a vital role in supporting brain growth and functional development in children. Additionally, Gangliosides contribute to the formation of connections between brain cells, facilitating message transfer and stabilizing the myelin sheath.

Puan Megawati Suzari, NPD, Scientific & Reg. Affairs Director of Fonterra Brands (Malaysia) Sdn. Bhd, emphasizes the uniqueness of Anmum Essential Gold as the only brand in the world with Probio DR10™~, the highest DHA level#, and Gangliosides. The newly improved formula aims to provide a strong foundation for children’s growth, enabling them to become stronger and smarter.

“Consuming three glasses in a day provides 150 mg of DHA, meeting the recommended daily intake of DHA+EPA for children aged 2 to 6 years as specified by the Food and Agriculture Organization,” Pn. Mega shared.

Studies have shown that this unique blend of Probio DR10™~ and Prebiotic reduces respiratory infections by an impressive 35%, leading to more adventurous moments for children.

Fonterra, with its roots in dairy farming since 1954, reaffirms its commitment to excellence in providing high-quality nutritional products. The newly improved Anmum Essential Gold Step 3 children’s milk formula, suitable for children aged 1 year and above, is now available at major supermarkets nationwide and e-commerce platforms, with a recommended retail price of RM47.00 for 550g and RM91.00 for 1.1kg.

As parents welcome the New Year, Anmum Essential Gold aims to contribute to children’s holistic development through good nutrition and proper stimulation.