MAGGI inspires Hanie’s journey from shy to foodie boss

MAGGI Malaysia’s third season of Program Mentor Wanita Cukup Berani (PMWCBM) culminated with Nur Hanie Mohammed (Hanie) taking home the Grand Prize for Resipi Berani Season 3, along with a RM5,000 cash boost.

Partnering with tech giants like Google, Meta, and TikTok, PMWCBM focuses on empowering women through initiatives like Bengkel Online Wanita Cukup Berani MAGGI, equipping them with culinary, business, and digital skills.

From shy to shining star: Hanie’s inspiring journey

Hanie’s story stands as a testament to the program’s transformative impact. Once shy, she blossomed into a confident entrepreneur through PMWCBM’s supportive environment.

Her winning dish, Mi Kampua Sarawak, showcased a modern twist on tradition, highlighting her culinary talent and growth.

Nana Mahazan, a Bengkel Online mentor, praised Hanie’s journey, stating, “Her transformation embodies the program’s spirit, where women embrace challenges and unlock their potential.”

Judges like Chef Sherson commended the finalists’ overall development, emphasising the importance of stepping outside comfort zones.

Hanie’s success extends beyond the competition. PMWCBM empowered her to turn her passion for cooking into a thriving Halal confinement food business.

“The program fuelled my passion and equipped me with content creation skills,” she shared.

“This win inspires me to venture beyond my comfort zone and expand my business.”

MAGGI: Committed to nurturing culinary dreams

The program celebrated other inspiring journeys. Jua, a former lawyer-turned-entrepreneur, secured the 1st Runner-Up position, overcoming personal challenges to excel.

Ili Nur Ain, the 2nd Runner-Up from Simpang Renggam, battled hardship but found her voice through PMWCBM, learning to market her “sambal” business with newfound confidence.

Ivy Tan Link Cheh, MAGGI Malaysia’s Business Executive Officer, affirmed their unwavering commitment to empowering women through food.

“We recognise food as a powerful tool for personal and professional growth,” she stated.

All 21 contestants received a 12-month Content Creator Trainee Contract, solidifying MAGGI‘s dedication to supporting their culinary and content creation careers.

PMWCBM’s impact goes beyond a competition, fostering a community of empowered women like Hanie, Jua, and Ili Nur Ain, who are turning their culinary dreams into reality.

The 2nd Runner-Up, Ili Nur Ain from Simpang Renggam, Johor, faced life-changing events and hardships without support.