Sabah Tourism Board and AirAsia partner for tourism boost

Sabah Tourism Board (STB) and AirAsia are set to establish a strategic partnership aimed at bolstering Sabah’s tourism industry.

Discussions between STB’s delegation, led by chairman Datuk Joniston Bangkuai, and AirAsia’s management team, led by CEO Bo Lingam, have laid the groundwork for an ambitious five-year master plan to enhance tourism prospects in Sabah.

MoC to promote Sabah, attract international visitors

The forthcoming Memorandum of Collaboration (MoC) will mark the formalisation of a comprehensive partnership between STB and AirAsia.

Core aspects of the plan focus on joint efforts to promote Sabah as a tourist destination and attract more international visitors.

A dedicated team from both sides is tasked with finalising the MoC, with a special emphasis on expanding international routes and upgrading facilities at Kota Kinabalu International Airport’s Terminal 2 to accommodate increased demand.

Sabah poised for growth as tourism potential unlocks

During discussions, both parties underscored the importance of ensuring that the partnership yields mutual benefits and aligns with strategic objectives.

Datuk Joniston emphasised the need for a sustainable relationship that delivers tangible advantages for Sabah’s tourism industry while supporting AirAsia’s goals.

AirAsia, represented by CEO Bo Lingam, expressed readiness to collaborate closely with Sabah and highlighted plans to introduce eight new routes into the region this year, including Jakarta, Denpasar, Manado, Shanghai, Osaka, and Incheon

The proposed partnership between Sabah Tourism Board and AirAsia signifies a significant step forward in the development of Sabah’s tourism sector.

With plans to expand international routes and increase connectivity, both parties are poised to unlock new opportunities for growth and collaboration.

As discussions progress and the Memorandum of Collaboration takes shape, Sabah’s tourism industry stands to benefit from enhanced visibility and accessibility, further cementing its position as a premier tourist destination in the region.