Canon captures 21st consecutive year as leading brand

Canon solidified its leadership in the global camera market, maintaining the top spot for an impressive 21 consecutive years.

The company’s commitment to innovation and diverse product offerings, from beginner-friendly models to professional powerhouses, fuelled its continued success.

Canon: A legacy of innovation and expansion

Canon’s EOS series, anchored in “Speed, Comfort, and High Image Quality,” has been a cornerstone of its success.

They offer an expansive lineup, catering to every need – from professional-grade flagships like the EOS-1D to entry-level options like the EOS R50.

Additionally, their impressive lens selection, exceeding 115 RF and EF models, empowers diverse creative possibilities.

The company’s journey began with the groundbreaking EOS Kiss Digital in 2003, democratising digital photography with its affordability and compact design.

Since then, Canon has consistently pushed boundaries, with milestones like the video-capable EOS 5D series and the full-frame mirrorless EOS R System featuring the 8K-recording R5.

Their commitment extends to specialised areas like virtual reality capture with the EOS VR System.

2023: Building on excellence

The past year saw further expansion of the EOS R series with the release of the user-friendly APS-C R50, the powerful yet compact R8, and the beginner-focused R100.

Additionally, 9 new RF lenses were introduced, strengthening their comprehensive offering.

Canon’s deep trust among professional photographers was reinforced by their dominance in capturing Rugby World Cup France 2023.

This widespread support across segments solidified their position as the global leader for the 21st year running.

Canon remains dedicated to refining its technologies, offering diverse products and solutions that cater to evolving user needs.

Their goal is to enrich lives, fuel creative expression, and continue expanding the vibrant world of photography and videography.