CJMY
The LEGO Group has launched Play Unstoppable, a new campaign designed to empower girls and foster their creative confidence through playful exploration.
By encouraging them to experiment and embrace the freedom to create, the campaign aims to break down barriers and inspire limitless possibilities.
LEGO Group launches Play Unstoppable campaign
The campaign highlights the company’s extensive portfolio of LEGO playsets, catering to various interests and passions.
From classic themes like LEGO Friends and Creator to those featuring popular licenses like Disney Princess and Harry Potter, girls can explore diverse worlds and build anything they can imagine.
This year’s new offerings include the LEGO Friends Vintage Fashion Store, promoting upcycling and sustainability.
Young builders can explore reimagining used clothing while learning about environmental responsibility.
Additionally, the LEGO Disney Princess Market Adventure and LEGO DREAMZzz™ sets offer endless storytelling opportunities and encourage imaginative adventures.
Expert advice for fostering creativity
Jacinth Liew, a parenting coach, provides actionable tips for parents to guide their daughters’ creative journeys with LEGO play.
These include building a supportive environment, encouraging problem-solving, and celebrating individuality.
LEGO sets are readily available at LEGO Certified Stores, online retailers like Lazada and Shopee, LEGOLAND™ theme park, and major retailers throughout Malaysia.
Additionally, resources are available for parents, including a digital media kit with play activity ideas and a playbook offering guidance on fostering creative confidence in girls.
The Play Unstoppable campaign empowers girls to embrace their creativity, experiment freely, and build confidence through the joy of play.
With diverse playsets and expert advice, The LEGO Group encourages families to embark on a journey of endless possibilities together.
You may visit the LEGO Malaysia website for more information.
C. Khor
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