AdminGuinness Malaysia is back with its much-anticipated St. Patrick’s celebration, inviting Guinness lovers across the nation to join in the festivities and share the joy of celebrating its iconicity and Irish heritage. With a month-long campaign themed “Our Day to Remember,” the brand aims to bring Malaysians together to create unforgettable memories over their favorite stout.
From now until the end of March, participating outlets and bars will come alive with a series of activations, games, and giveaways tailored especially for Guinness enthusiasts. St. Patrick’s Day, traditionally celebrated over a pint of Guinness with friends and loved ones, will be extra special this year as the brand introduces innovative ways for fans to personalize their celebration.
Innovative AR personalization
For the first time ever, Guinness Malaysia is introducing St. Patrick’s charms via augmented reality (AR), allowing fans to add their unique touch to their pint. By scanning the Guinness logo on their pint, drinkers can access a filter of charming icons and share their customized creations on social media. Additionally, with the purchase of two sets of Guinness at participating outlets, consumers will receive a free glass along with these delightful charms.
Leading up to the grand St. Patrick’s Festival on March 14th, fans can also snag exclusive rewards. By purchasing two four-can packs of Guinness Foreign Extra Stout (GFES) or Guinness Draught in a Can (GDIC) at select hypermarkets, supermarkets, and convenience stores, or by purchasing two sets or buckets of Guinness products at participating pubs and bars, shoppers will receive a complimentary Guinness Cooler Bag. Furthermore, those who purchase a carton of Guinness products on Drinkies will also receive the coveted Guinness Cooler Bag, while Apple Watches are up for grabs at participating convenience stores throughout the campaign period.
Shaun Lim, Marketing Manager of Wheatbeer, Stout, and Diageo Brands at Heineken Malaysia Berhad, expressed excitement about the campaign, stating, “Guinness has always been an icon in the St. Patrick’s Day festivities, and in celebration of making this St. Patrick’s ‘Our Day to Remember,’ we want to reward Guinness lovers with new experiences and giveaways.”
Celebrating St. Patrick’s Day in style
To celebrate St. Patrick’s Day in style, fans can head to their favorite pubs and bars where a plethora of activities await, including stand-up comedy nights, parades, games, and live bands. For those keen on personalizing their pints via AR, the process is simple and can be accessed through the designated website.
For more information about the Guinness St. Patrick’s campaign, including the list of participating outlets and AR pint personalization, visit the official website or Guinness Malaysia’s social media pages at Facebook and Instagram.
It is important to note that Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above, with an emphasis on responsible consumption and the avoidance of drinking and driving. Let’s raise a toast to St. Patrick’s Day and celebrate responsibly!
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