Sensodyne unveils triple threat toothpaste in Malaysia

On World Oral Health Day, Sensodyne, the leading sensitivity toothpaste brand in Malaysia, unveiled a groundbreaking innovation: Sensodyne Sensitivity Gum & Enamel.

This toothpaste boasts a triple-action formula that tackles sensitivity, gum health, and enamel strengthening in one.

Malaysians face multiple oral health challenges

Oral health problems are prevalent in Malaysia despite the emphasis on good hygiene.

A 2021 Kantar study revealed that 94% of Malaysian adults struggle with gum issues, 71% experience tooth sensitivity, and nearly half face enamel yellowing, potentially due to enamel loss.

These statistics highlight the need for comprehensive oral care solutions.

Sensitivity in teeth often arises from gum problems and enamel erosion. Enamel, the outermost protective layer, weakens with acidic food and drinks over time. Gum problems develop from plaque buildup.

“Many Malaysians grapple with sensitivity, gum issues, and enamel concerns,” said Bryan Wong, General Manager for Malaysia, Singapore, and Brunei at Haleon.

“However, there are solutions. Nine out of ten adults risk enamel loss from acidic foods, yet many remain unaware of the impact on their teeth. At Haleon, we believe everyone deserves healthy teeth.”

New Sensodyne formula offers holistic solution

Sensodyne’s new toothpaste and #BetterOralCareNation campaign aim to:

• Raise oral health awareness across Malaysia.
• Motivate Malaysians to prioritise oral health for stronger teeth and gums.

The campaign utilises various channels:

• Captivating TV commercials
• Eye-catching outdoor advertising
• Engaging on-ground activities
• Informative content on Sensodyne Malaysia’s website, social media, and traditional media

Sensodyne collaborates with healthcare professionals, social media creators, and influencers to provide reliable oral health information on relevant platforms.

The campaign officially started on March 1st, with the first event held on March 7th at Sunway Velocity Mall in Kuala Lumpur.

Free dental checkups (focusing on sensitivity, gums, and enamel) were offered. The popular #BetterOralCareNation anthem was revived on social media to encourage Malaysians to improve their oral health awareness and practices.

Sensodyne Sensitivity Gum & Enamel toothpaste is available at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets across Malaysia.

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts.