Malaysia Airlines signs with Manchester United

Malaysia Airlines announced a series of strategic moves to enhance its global reach and elevate the customer experience.

These initiatives include a new partnership with Manchester United, the launch of flights to three new destinations, and the unveiling of its next-generation A330neo aircraft cabins.

Manchester United partnership

Malaysia Airlines signed a multi-year deal to become the official commercial airline of Manchester United, a football club with over 1.1 billion fans worldwide.

This partnership will leverage co-branded marketing initiatives to boost brand recognition for Malaysia Airlines and introduce its renowned “Malaysian Hospitality” to a vast audience.

As part of its strategy to enhance brand recognition, Malaysia Airlines signed a multi-year deal to become the official commercial airline of Manchester United.

This partnership leverages the vast fan base of the football club, estimated at over 1.1 billion, to introduce Malaysia Airlines’ renowned “Malaysian Hospitality” to a global audience.

To celebrate the partnership, Malaysia Airlines is offering a lucky fan and a guest the chance to win a dream Manchester United experience.

The winning prize includes business class flights, a two-night stay, exclusive training session access, and premium hospitality tickets for a game at Old Trafford.

Malaysia Airlines’ A330neo with cutting-edge cabins

Malaysia Airlines unveiled its new A330neo Business Class and Economy Class seats, showcasing its commitment to fleet modernisation.

These new cabins will debut in Q3 2024 and boast several industry-first features. The Business Class features the Collins Aerospace Elevation seats, offering an all-suite layout with individual privacy doors and wireless charging.

The airline is set to be the world’s first to offer these seats on the A330 airframe. The Economy Class features ergonomic Recaro CL3810 seats with enhanced support and amenities.

Both cabins will showcase Malaysia’s cultural heritage with seat covers featuring a traditional songket motif. Visitors to the MATTA Fair 2024 can experience these new seats firsthand until March 24th.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), highlighted the airline’s financial turnaround and focus on customer experience.

He stated, “These milestones not only set a new standard in the airline’s transformation journey but also promise a future filled with unparalleled experiences beyond the confines of the aircraft.”

Malaysia Airlines’ commitment to excellence is evident in its strategic partnerships, network expansion, and investment in a modern fleet.