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In a bid to spread joy and make a positive impact during Ramadan, Nestlé KitKat has launched its KitKat Rezeki Dikongsi Bersama campaign, focusing on uplifting the Orang Asli communities in Malaysia. Collaborating with EPIC Homes, the renowned chocolate brand has allocated RM172,000 to address urgent needs, particularly targeting households affected by overcrowding.
Dato’ Adnan Pawanteh, Executive Director of Corporate Affairs at Nestlé (Malaysia) Berhad, expressed his delight during a recent visit to Kampung Orang Asli Songkok, highlighting the significance of this partnership with EPIC Homes. “We are pleased to extend the joy of KitKat through meaningful community outreach initiatives, particularly in our collaboration with EPIC Homes for the coming Raya celebration.” stated Dato’ Adnan, emphasizing the purposeful impact on the lives of those in need.
The initiative includes various forms of support, including home repairs, community upskilling, and provision of essential resources. KitKat’s contribution encompasses the repair of homes in Kampung Orang Asli Songkok and Kampung Orang Asli Sungai Kelubi, Selangor, addressing issues such as leaking roofs and structural concerns.
Bridging Urban-Rural Divide
John-Son Oei, Co-Founder & CEO of EPIC Homes, expressed gratitude for the collaboration, highlighting the importance of bridging the gap between urban and rural communities. “These relationships play a crucial role in kickstarting long-term transformation for communities,” stated Oei, reflecting on the significance of collaborations like these in fostering positive change.
In addition to home repair materials, Nestlé KitKat distributed 150 units of Nestlé Cares hampers, valued at RM53,000, to Orang Asli families within the community. Each package contains essential food items and Nestlé products, reinforcing the company’s commitment to nourishing individuals and families in need.
Embracing the spirit of Ramadan and Hari Raya Aidilfitri, KitKat launched the Menang Break Raya contest, offering participants the chance to win exciting prizes while creating lasting moments with loved ones. Two winners will have the privilege of selecting a destination close to their hearts or the opportunity to perform Umrah in Makkah, Saudi Arabia, alongside their beloved family or cherished friends.
KitKat’s efforts reflect a commitment to social responsibility and community welfare, demonstrating the power of collaboration in making a meaningful difference in the lives of those in need. As Ramadan approaches, the campaign serves as a reminder of the importance of compassion and generosity towards others.
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