AdminThe 14th edition of the MyCSR programme, themed “Ramadhan Rays of Care,” culminated in a heartfelt gesture at the National Cancer Institute, orchestrated by the Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts, and Culture Malaysia. This event served as a poignant display of empathy and solidarity during the sacred month of Ramadan.
The initiative, a testament to MyCEB’s ongoing dedication to community engagement, aimed to uplift the morale of cancer patients and the medical staff while fostering a sense of unity within the community. Thirteen officers from MyCEB distributed gift hampers containing nutritious snacks to 100 patients and 30 medical professionals during the visit.
Mr. Azman Haji Tambi Chik, CEO of MyCEB, expressed profound gratitude for the spirit of compassion and unity exhibited during the event. He reiterated MyCEB’s commitment to community welfare and emphasized the significance of supporting those in need, especially during challenging times such as battling cancer.
“We are deeply moved by the spirit of compassion and solidarity exhibited during this heartwarming event,” said Mr. Azman. “At MyCEB, we remain committed to our ethos of community engagement, striving to uplift the spirits of those in need and foster a sense of togetherness within our society.”
He further highlighted the importance of acknowledging the tireless efforts of healthcare professionals who dedicate their lives to saving others. The visit not only aimed to support patients but also to express gratitude to the medical personnel for their noble commitment.
Promoting community engagement and solidarity
Aligned with MyCEB’s Environmental, Social, and Governance (ESG) practices, the initiative seeks to create a lasting impact on the lives of cancer patients and healthcare professionals at the National Cancer Institute. In addition to material contributions, the MyCEB team engaged with patients and personnel to gain insights into their experiences, ensuring a holistic approach to community support.
The MyCSR programme, initiated in 2018, has touched the lives of 395 individuals to date. MyCEB has committed four hours of CSR for the year, with plans to conduct further initiatives aimed at achieving measurable outcomes and enduring social impact.
Encik Azman Haji Tambi Chik closed the chapter on MyCEB’s 2024 CSR initiative, reflecting on the profound impact of community solidarity. “The MyCSR Ramadhan Rays of Care visit today not only underscores our unwavering support for cancer patients and healthcare professionals but also serves as a profound reminder of the significant impact we can make when we come together as a community,” he concluded.
The event stands as a beacon of hope, illuminating the path of compassion and solidarity in Malaysia’s journey towards collective well-being and social responsibility.
PHOTO SOURCE: MyCEB
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