MINISO debuts Barbie-Inspired IP Collection Store

The global lifestyle retailer, MINISO, has officially debuted its first Malaysian IP collection store at the Berjaya Times Square mall, dazzling shoppers with its Barbie-inspired design and an array of trendy products. The grand opening on March 30 marked a significant milestone for the brand, as it broke sales records for two consecutive days after its inauguration.

Spanning 200 square meters and boasting over 3,000 SKUs, the new store promises a unique shopping experience for Malaysians. Embracing the iconic Barbie aesthetic, MINISO’s latest venture radiates with pink hues, featuring palm trees, mirrors, and a dedicated fragrance area that encapsulates the essence of Barbie’s world.

“We’re thrilled to have opened our first MINISO IP collection store in Malaysia,” exclaimed Bella Tu, General Manager of MINISO Overseas Directly Operated Markets and Vice President of MINISO. “Our new Barbie-inspired IP collection store is a perfect example of our innovative approach to IP collaborations, as we look for new ways to spread our Joy Philosophy and capture the imaginations of young Malaysian consumers.”

The store offers an extensive selection of products, including the highly anticipated Barbie Ballet Eau de Parfum collection, alongside popular IP collaborations such as Disney, Care Bears, and Pokémon. Additionally, visitors can explore MINISO’s original designs across various categories, from toys and dolls to cosmetics and blind boxes.

MINISO Fashion Week

To celebrate the store’s grand opening, MINISO hosted its own Fashion Week, where models adorned in pink suits engaged with shoppers, distributed gifts, and captured moments with eager fans. A Barbie-themed pop-up photo booth outside the store attracted scores of visitors, while lucky shoppers walked away with MINISO Barbie IP-themed goodie bags.

The event saw the presence of renowned influencers Angelloweee and Cahaya Icha, who graced the occasion, walked the pink carpet, and interacted with fans, adding to the excitement of the day.

Looking ahead, MINISO aims to further expand its footprint across Malaysia, building on its success in key locations such as IOI City, Nu Sentral, Setia, and Mid-Valley. With over 1,300 stores across Asia (excluding China), the brand envisions substantial growth opportunities in overseas markets, with plans to add 550-650 stores globally by the end of 2024.