Muay Thai champion Rodtang named ambassador for Amar Amran

In an exciting development bridging the worlds of sports and fashion, Rodtang Jitmuangnon, the reigning ONE Flyweight Muay Thai World Champion, has been appointed as the ambassador for the esteemed Malaysian traditional clothing brand, Amar Amran.

Amar Amran, a pioneer in the Malaysian fashion industry since 1975, specializes in modest fashion apparel inspired by the rich tapestry of Malaysian culture. Renowned for its ‘Sedondon’ concept of dressing, which resonates deeply with Malaysian families, Amar Amran has become a household name synonymous with elegance and tradition.

The brand’s legacy spans three generations, with Qamila Amran at the helm since 2013, becoming the first woman to lead a Malaysian fashion brand. What began as a humble tailor shop evolved into a fashion label under the visionary leadership of Qamila’s grandfather and father, cementing its status as one of the pioneers of Muslim fashion in Malaysia.

The rise of Rodtang

Rodtang’s appointment as the brand ambassador marks a significant moment in the fashion industry, as traditional clothing brands from Malaysia continue to expand their reach beyond borders, particularly into the southern region of Thailand, home to a sizable population of ethnic Malays.

A household name not only in Thailand but also in Malaysia, Rodtang’s popularity transcends sporting arenas, with a significant following on social media. The 26-year-old Muay Thai sensation has captured the hearts of fans worldwide with his remarkable skills in the ring, earning a staggering $300,000 per fight, making him the highest-paid Muay Thai fighter globally.

As Rodtang assumes his role as ambassador, his collaboration with Amar Amran represents a fusion of athleticism and style, highlighting the universality of fashion and the potency of cultural exchange. With Malaysia boasting the title of the world’s largest producer of Malay ethnic clothing, Rodtang’s influence is poised to propel Amar Amran to new heights, solidifying its status as a bastion of Malaysian heritage and tradition on the global stage.