GRAMMY GO: Learn from music icons on Coursera

The Recording Academy®, the organization behind the prestigious GRAMMY Awards®, has launched a new online learning platform called GRAMMY GO™.

Partnering with Coursera, this initiative aims to empower aspiring musicians worldwide by offering practical courses led by music industry veterans.

GRAMMY GO capitalizes on a “creator-to-creator” learning model, fostering a dynamic and diverse global music community.

The platform delivers valuable insights and experience from GRAMMY winners, nominees, Recording Academy members, and seasoned industry professionals through practical, up-to-date courses.

Designed for music creators and industry professionals seeking a successful future in music, GRAMMY GO provides the tools and knowledge necessary to navigate this vibrant and competitive landscape.

GRAMMY GO content leverages real-world experiences from renowned artists and producers.

The platform’s first specialisation, “Building Your Audience for Music Professionals,” features GRAMMY nominees and winners Jimmy Jam, Janelle Monáe, and Victoria Monét sharing their expertise on cultivating a strong brand identity and a devoted fanbase.

Learners will delve into case studies and participate in hands-on activities, gaining valuable insights into crafting a unique brand, connecting with audiences, and effectively marketing themselves in the competitive music industry.

Looking beyond the initial offering, GRAMMY GO has another exciting specialization on the horizon: “Music Production.”

This upcoming program will feature acclaimed musicians, vocalists, songwriters, producers, and audio engineers including Harvey Mason jr., Stevie Mackey, Judith Sherman, Cirkut, and Hit-Boy.

These industry veterans will share their experiences collaborating with musical legends like Elton John, JAY-Z, Jennifer Lopez, and Britney Spears.

Through this specialisation, learners will gain a comprehensive understanding of music production, from the fundamentals of sound theory to perfecting vocals and refining tracks with hands-on projects.

“The Recording Academy is dedicated to fostering the growth of music creators,” said Panos A. Panay, President of the Recording Academy.

“GRAMMY GO, our newest learning platform developed in partnership with Coursera, builds upon our commitment to education through initiatives like GRAMMY Museum® programs, GRAMMY Camp®, and GRAMMY U®.”

He elaborated on the ongoing nature of a creator’s journey, stating, “These courses have been designed to provide learners with the essential tools and knowledge to excel in both their professional and creative endeavours.”

The launch of GRAMMY GO signifies a significant opportunity for aspiring musicians worldwide.

By enrolling in these courses, learners gain access to the wisdom and experience of industry leaders, empowering them to turn their passion for music into a thriving career. So, for those with a musical dream tucked away, GRAMMY GO provides the perfect platform to hit play and turn up the volume on their path to success.