Bekal by foodpanda: Halal delivery for Malaysia

The halal market is a global phenomenon, driven by a surging Muslim population and rising consumer awareness.

In Malaysia, this industry is a significant contributor to the GDP, and foodpanda is capitalising on this growth.

Recognising the importance of halal for Muslim consumers, foodpanda launched bekal by foodpanda, a dedicated platform offering genuine halal-certified meals.

Halal: Addressing consumer concerns

Regular food delivery users often grapple with concerns about the authenticity of halal options. Bekal by foodpanda tackles this head-on by ensuring all deliveries are halal-certified.

This commitment is further bolstered by JAKIM certification, solidifying their position as the only halal-certified food delivery service in Malaysia.

“Halal” goes beyond mere food preparation; it embodies Islamic principles and ethical standards. Bekal by foodpanda prioritises this by:

• Partnering exclusively with halal-certified vendors.
• Maintaining transparency in the supply chain, from sourcing to delivery.
• Training delivery partners in handling halal-certified orders.
• Engaging with the local halal community through events and collaborations.

Building a collaborative ecosystem

Bekal by foodpanda fosters a win-win situation for all stakeholders:

• Customers: Trust is paramount, and halal certification builds confidence.
• Market Expansion: Catering to the halal-conscious segment expands foodpanda’s reach.
• Social Responsibility: Bekal by foodpanda aligns with foodpanda’s broader CSR initiatives.
• Delivery Partners and Vendors: Halal certification elevates industry standards and unlocks growth potential.

Bekal by foodpanda has witnessed remarkable success. Vendors have experienced a surge in sales, while delivery partners benefit from the flexibility and competitive earnings of the gig economy.

These success stories highlight the platform’s transformative impact.

Bekal by foodpanda encourages other businesses to embrace halal certification and join their platform.

This collective effort can propel Malaysia’s halal industry to new heights and seize global opportunities.

The success of bekal by foodpanda serves as a powerful testament to the potential of the halal market.

It fosters inclusivity, economic empowerment, and positive change. Businesses are urged to embrace halal practices and join foodpanda in shaping the future of commerce.

Together, they can inspire more SMEs and unlock a world of possibilities.

Amri Sham is the Head of Public Affairs at foodpanda Malaysia and Chairman of the Halal Committee, DHE Logistics Malaysia Sdn Bhd (DHEL)