Jom Quaker Fit Challenge: Makes getting healthy fun

Quaker, the world’s leading brand for oats, is on a mission to empower Malaysians to embrace a healthier lifestyle through their exciting new Jom Quaker Fit campaign.

This initiative goes beyond simply promoting weight management; it’s a holistic approach to self-care and self-improvement that emphasises the importance of both proper diet and regular exercise.

Unlock nutritious meals with Quaker

Jom Quaker Fit offers a comprehensive 30-Day Recipe Guide, packed with creative and flavorful recipes that incorporate Quaker oats into delicious and healthy meals.

Whether you’re a breakfast enthusiast or seeking inspiration for lunch and dinner options, this guide ensures variety and keeps your taste buds happy while nourishing your body.

Incorporating oats into your diet is a fantastic way to boost your daily fiber intake – Quaker oats boast a whopping seven times more fiber than your average bowl of refined white rice!

Dr. Kit (Phanvijhitsiri), Research & Development Life Sciences Manager of PepsiCo Asia, highlights the significance of fiber, stating, “Including at least 75g of oats in one of your main meals daily can kickstart your journey towards wellness.”

Embrace a supportive community

The Jom Quaker Fit campaign doesn’t stop at delicious recipes. The centerpiece of the program is the engaging 30-Day Challenge, co-created with fitness and nutrition experts.

This structured yet adaptable program provides participants with a roadmap to healthy living, offering weekly goals that encompass both physical activity and mindful eating habits.

The challenge starts with manageable steps, encouraging participants to dedicate 20 minutes daily to physical activity and incorporate more fiber-rich options like oats into their main meals.

As the weeks progress, the difficulty level gradually increases, promoting consistency and establishing sustainable healthy habits for effective weight management.

The Jom Quaker Fit 30-Day Challenge

The Jom Quaker Fit 30-Day Challenge fosters a sense of community through interactive Instagram Story templates designed by Quaker.

These templates allow participants to track their progress, share achievements, and motivate each other throughout the challenge.

“A healthy lifestyle doesn’t have to be an unhappy lifestyle,” says Aditya Ahuja, Commercial Head of PepsiCo Malaysia.

“We designed the program to focus on small, manageable changes that can make a big impact over time.”

The Instagram check-ins create a platform for participants to celebrate milestones together, fostering a supportive network that keeps everyone moving forward towards their weight management goals.

Win Big with the Jom Quaker Fit Challenge

To further incentivise Malaysians on their journey to health and wellness, Quaker is offering an exciting grand prize for the participant who demonstrates the most remarkable transformation after completing the 30-Day Challenge.

The grand prize includes a comprehensive RM1,600 full body check-up, a RM5,000 travel voucher to explore new horizons, and a month’s supply of Quaker products to continue fuelling your fitness journey.

Quaker is committed to supporting Malaysians throughout their health journey. In conjunction with Nutrition Month Malaysia, Quaker will be hosting an activation event at Pavilion Bukit Jalil.

This event provides a platform for visitors to connect with nutritionists, learn valuable tips on incorporating oats into their meals, and discover new ways to stay physically active.

Ready to embark on your own journey to a healthier, happier you? Visit Quaker on Facebook and Instagram to learn more about the Jom Quaker Fit Campaign and take the first step towards a more fulfilling life!