Foodpanda expands Bright label for online grocery

Malaysians can now enjoy a broader selection of groceries under private label by foodpanda, bright.

Available exclusively on pandamart, the bright range features over 200 items across three sub-brands.

Among the brands are brightfarms for fresh produce, brightyums for pantry staples, ready-to-eat meals, snacks, and beverages, and brightspots for household essentials.

Diverse product offerings from Foodpanda

The introduction of bright follows the successful debut of foodpanda’s house brand, brightfields, in 2021.

Initially offering a small selection of pantry necessities such as mixed nuts, tissues, and mineral water, the product line has expanded significantly.

Today, the bright label includes a wide variety of products, from fresh fruits like lemons and apples to cleaning supplies such as wet wipes.

“The unveiling of bright spotlights our commitment to provide customers with products that they need and love,” said Kevin Zagolin, Director of Q-Commerce at foodpanda Malaysia.

“Every item under the bright label results from in-depth research and rigorous testing to ensure our products are high-quality and affordable.”

Competitive pricing and quality control

Bright products are sourced directly from suppliers, enabling foodpanda to achieve cost efficiencies that are passed on to customers.

As a result, bright items are priced up to 25% lower than comparable non-house branded products.

Foodpanda maintains full supervision of the manufacturing process and enforces strict quality control measures to ensure consistent standards.

The launch of bright aligns with foodpanda’s strategy to become the go-to platform for online grocery shopping, especially as consumers become more price-sensitive.

With bright, customers can enjoy high-quality products at affordable prices, conveniently delivered within the hour.

Foodpanda’s expanded bright label offers Malaysian customers a diverse range of high-quality, affordable grocery items.

As part of foodpanda’s commitment to enhancing the online grocery shopping experience, the bright range promises to meet the evolving needs of consumers.

To explore the range of bright products available in your area, visit https://bit.ly/BrightMY.