Woodford Reserve to crown The Wonderful Race first champion

Woodford Reserve, the world’s top-selling super-premium American whiskey, is set to crown the first-ever champion of its inaugural competition, The Wonderful Race, on 7 June 2024.

This thrilling event will award the prestigious title of Grand Champion 2024 to the winner, along with numerous opportunities throughout the year from Brown-Forman, celebrating their outstanding mixology excellence.

The champion will also represent Woodford Reserve on a regional stage at various events.

Woodford Reserve: Showcasing mixology talent across Asia

The Wonderful Race celebrates the artistry and skills of bartenders across Asia, providing a platform for them to showcase their expertise and creativity in reinventing the classic Old Fashioned cocktail.

The competition garnered over 200 submissions in its first run. After multiple rounds of competitive events, Woodford Reserve proudly presents five finalists, each representing their homeland with flair and finesse:

• Ellen Xu, Winner of Woodford Reserve: The Wonderful Race China
• Raz Ng, Winner of Woodford Reserve: The Wonderful Race Singapore
• Yung Shen Koh, Winner of Woodford Reserve: The Wonderful Race Malaysia
• Kornnaran Mingsamdang, Winner of Woodford Reserve: The Wonderful Race Thailand
• In Kyu Hwang, Winner of Woodford Reserve: The Wonderful Race South Korea

The finalists will compete for the prestigious Grand Champion 2024 title at the Woodford Reserve Home Place in Versailles, Kentucky, USA.

Their mixology skills will be tested through three key missions, challenging them to go beyond boundaries as they present their winning creations.

Esteemed judges and Master of Ceremonies

The contenders’ creations will be assessed by a trio of esteemed judges.

Holly Graham, the illustrious Asia Envoy for Woodford Reserve Bourbon, brings her industry knowledge and refined palate to the judging panel.

Joining her is Christian Suzuki-Orellana, a renowned American bartender and star of Netflix’s Drink Masters, whose expertise promises to lend unparalleled insight to the evaluation process.

Completing the panel is Colton Payne, Marketing Director from Brown-Forman, ensuring a fair and captivating competition.

As anticipation mounts, Tiffanie Barriere, the master of ceremonies, will steer this thrilling voyage.

A distinguished figure in the cocktail realm, adorned with accolades from Tales of the Cocktail, Michelin, James Beard, and other esteemed institutions, the competition is primed to unfold as a spectacle of excitement and innovation under her guidance.

Get ready to witness history at The Wonderful Race finale, where creativity, skill, and passion converge to redefine the art of mixology.

Stay tuned for live updates and exclusive championship coverage on 7 June 2024. For more information and behind-the-scenes insights, follow @woodfordreserve_sea on Instagram.

Woodford Reserve: The Wonderful Race Grand Finalists

For further information and PR materials on this campaign, please contact:

Access Communications Pte Ltd
Isabelle Foo
+65 9125 3046
[email protected]

Khidhir Faulzi
+65 9479 9768
[email protected]