New Balance unveils star-studded ‘We Got Now’ campaign

Global sportswear giant New Balance has launched the latest chapter of its celebrated ‘We Got Now’ brand campaign, marking another stride in its effort to connect with sports enthusiasts worldwide. The campaign’s first spot aired in March, showcasing the talent and charisma of two-time American League MVP Shohei Ohtani. This initial advertisement is merely the beginning, with New Balance planning a series of campaign spots throughout 2024.

The ‘We Got Now’ campaign, renowned for its unique approach to marketing, will spotlight a diverse group of New Balance athletes, including tennis prodigy Coco Gauff, track and field sensation Sydney McLaughlin-Levrone, basketball stars Jamal Murray and Tyrese Maxey, footballer Bukayo Saka, and basketball up-and-comer Cameron Brink.

A Fresh Look with Effortless Confidence

The 2024 campaign aims to capture the effortless confidence that stems from the athletes’ dedication to their respective sports. Each spot is meticulously crafted to highlight the vibrant personalities and exceptional skills of the ambassadors, set against backdrops tailored to their athletic disciplines. Jeff McAdams, Vice President of Global Marketing at New Balance, emphasized the campaign’s vision, stating, “We Got Now has successfully introduced New Balance to millions of new consumers since the global launch four years ago. Through a premium aesthetic and dialogue-free production, each spot communicates the fun of sport through the emotion and skill of our ambassadors.”

The campaign’s innovative approach relies on visual storytelling to convey the joy and passion inherent in sports. By focusing on the athletes’ emotions and prowess, New Balance aims to resonate with a global audience, inspiring both new and existing fans.

Global Reach and Strategic Timing

The multi-athlete ‘We Got Now’ anthem has been launched globally on social media platforms, including YouTube, Instagram, and Facebook. New Balance plans to release new content throughout the summer, strategically timed with major sporting events. Key moments include a basketball spot leading into the NBA playoffs, featuring Jamal Murray and Tyrese Maxey, appearances by Coco Gauff during the Grand Slam season, Bukayo Saka during the UEFA European Championships, and Sydney McLaughlin-Levrone throughout the running season.

This strategic timing ensures that the campaign remains relevant and engaging, capitalizing on the heightened interest during these high-profile sports events.

In addition to the global campaign, New Balance has recently expanded its footprint in Malaysia with the opening of a new concept store in Penang’s Queensbay Mall. Located at 1F, Central Zone, the store offers customers an opportunity to explore the latest collections and enjoy a unique shopping experience. This expansion reflects New Balance’s commitment to increasing its presence in the Malaysian market and providing fans with access to premium athletic gear.

Join the Movement

For those eager to stay updated on the latest installments of the ‘We Got Now’ campaign, New Balance encourages fans to follow their social media channels. The dynamic content promises to inspire and entertain, bringing the excitement of sports to audiences around the world.

As New Balance continues to innovate and push the boundaries of sports marketing, the ‘We Got Now’ campaign stands as a testament to the brand’s dedication to celebrating athletic excellence and inspiring the next generation of sports enthusiasts.

For more information, visit New Balance on YouTube, Instagram, and Facebook.