AdminAXN Asia, a premier English-language entertainment channel under KC Global Media, in collaboration with Tourism Malaysia, has launched an exciting new travelogue series, ‘Unfading Memoirs’. This production promises to offer viewers a unique perspective on Malaysia’s diverse attractions and is set to premiere on 11 July 2024, both online and on television across Asia.
An Exhilarating Journey with Star-Studded Hosts
Hosted by renowned personalities Justin Bratton, Selina Lo, and Erwan Heussaff, ‘Unfading Memoirs’ embarks on a thrilling exploration of Malaysia. Bratton, known for his work on ‘Asia’s Got Talent’ and ‘Screaming at Stars’, along with Lo from ‘Hellraiser 2022’ and the upcoming season of ‘Lord of the Rings: The Rings of Power’, and food and travel enthusiast Heussaff, will guide viewers through a vibrant journey.
The series is structured around the pillars of Adventure, Culture, and Food, showcasing the nation’s rich cultural tapestry and stunning landscapes. This digital content series captures the essence of each destination with a distinctive AXN-inspired narrative, bringing these locales to life in a captivating manner.
George Chien, Co-founder, CEO, and President of KC Global Media, expressed his enthusiasm, stating, “Malaysia continues to be a travellers’ paradise, with a rich historical and cultural heritage alongside a vibrant energy that drives constant reinvention and innovation – it doesn’t matter whether it is your first visit or your tenth, there is always something new to experience. Quite simply, Malaysia is a destination unlike any other. Its wonderful range of experiences perfectly encapsulates Malaysia as a microcosm of Asia, demonstrating its well-earned tagline “Malaysia, Truly Asia”. It has been an honour for us to partner with Tourism Malaysia to bring ‘Unfading Memoirs’ to life.”
Capturing Malaysia’s Essence Through Multiple Lenses
‘Unfading Memoirs’ goes beyond traditional travelogues by incorporating beautifully curated user-generated content from various travellers. It features diverse locations such as Kuala Lumpur, Penang, Sarawak, and Sabah, providing multiple perspectives that inspire audiences to explore these extraordinary destinations. Viewers can expect to experience sea walking, historic train rides on the Borneo Railway, panoramic hot air balloon views, and a showcase of creations from local artists and traditional craftspeople. Additionally, the series highlights Malaysia’s vast culinary heritage, inviting viewers to indulge in the nation’s delectable cuisine.
Manoharan Periasamy, Director General of Tourism Malaysia, remarked, “Malaysia’s diverse attractions, from history and culture to outdoor and natural wonders, offer travellers endless options for curating the perfect holiday. Together with the natural warmth of our people and our well-deserved reputation as a food haven, we are proud to showcase our country’s unique charm to a fresh audience in a unique way together with AXN Asia.”
Join the ‘Unfading Memoirs’ Social Contest
In conjunction with the travelogue, AXN Asia is launching a social contest inviting viewers worldwide to enhance the narrative of these unique destinations and stand a chance to win exclusive trips. Participants can win a 3D/2N visit to Malaysia valued at approximately RM6,600 (USD1,400). To enter, past visitors need to post a photo or video of their most memorable experience in Malaysia, while prospective visitors can upload a photo of their dream destination in Malaysia.
Entries should be posted on personal social media accounts with a caption, tagged @AXNasia, and using the hashtags #AXNUnfadingMemoirs and #MalaysiaTrulyAsia. The contest runs from 15 July to 25 August 2024, with the winner announced on 3 September 2024. For full details, visit www.axn-asia.com/UnfadingMemoirs.
‘Unfading Memoirs’ will be available on AXN Asia’s social media platforms and channels from 11 July 2024. For more information and special deals to Malaysia, visit www.malaysia.travel/deals.
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