URBAN REVIVO has arrived at Pavilion KL

URBAN REVIVO (UR), the epitome of fast luxury fashion, celebrated the grand opening of its first flagship store in Malaysia at Pavilion KL. The grand launch marked a significant milestone in UR’s global expansion strategy and set a new standard for the Malaysian fashion scene.

A Night of Fashion and Creativity

The evening began with the arrival of distinguished guests, fashion enthusiasts, and media representatives, greeted by an atmosphere of excitement and anticipation. The event kicked off with an electrifying escalator fashion show featuring bold and vibrant styles that embody URBAN REVIVO’s philosophy of “Bold Fashion, Sensory Thrills.” The show culminated in a dramatic Kabuki curtain drop, revealing the store’s grandiose art installation and Malaysia’s first full LED façade.

Guests were invited to explore the 27,000 sqft (2,500 sqm) flagship store, which combines the soft fluidity of curved surfaces with dynamic lighting and bold ochre tones to create a vibrant and engaging shopping environment. The store’s exclusive art installation and VIP fitting room transformed into an Instagrammable photo area, offering a unique and immersive shopping experience.

A Testament to Innovation and Style

URBAN REVIVO’s flagship store at Pavilion KL embodies the brand’s relentless spirit of exploration and innovation. The store is a testament to UR’s commitment to excellence and sophistication. The women’s collection spans styles from glamour and urban chic to high street and leisure, while the men’s collection features fashion-forward urban and vogue looks.

Founded in 2006, UR has redefined the fast fashion industry with its innovative approach, addressing traditional shortcomings such as lack of originality, poor quality, and environmental concerns. The brand is committed to delivering creatively inspired, high-quality products that ensure a superior consumer experience. With over 400 stores worldwide and an extensive online sales network, UR’s expansion into Malaysia underscores its vision of making high-quality fashion accessible to everyone.

Adhering to its “Bold Fashion, Sensory Thrills” philosophy, UR is dedicated to unlocking the infinite possibilities of creative art and fashion. By combining artistic creativity with avant-garde inspiration and aesthetics, Urban Revivo aspires to lead global trends and elevate aesthetic tastes. The store’s design, featuring Malaysia’s only in-store art installation and VIP fitting rooms, aims to offer an unparalleled shopping experience that merges artistry with everyday style.

The grand launch of URBAN REVIVO’s flagship store in Pavilion KL is just the beginning. UR is set to expand its footprint in Malaysia with upcoming stores in Mid Valley in September and Sunway Pyramid in November.