Urban Revivo expands presence with new stores

Urban Revivo (UR), the renowned fashion brand celebrated for its exquisite designs and diverse collections, recently opened two new brick-and-mortar stores in Malaysia.

Continuing its expansion, Urban Revivo plans to open additional stores in Mid Valley and Sunway in September and November, respectively.

Strengthening Urban Revivo’s footprint

As part of its global strategy, Urban Revivo, under the parent company Fashion Momentum Group (FMG), is committed to enhancing its presence in Malaysia.

The new UR stores, each spanning over 20,000 square feet, will join the existing UR 1 Utama and UR Pavilion stores.

This expansion will bolster UR’s presence in prime shopping districts and pave the way for further growth.

“This year marks a significant milestone for FMG’s international business,” said Richard Tang, CEO of International Business at FMG.

“Our store-opening plans in Malaysia and other regions highlight our commitment to providing an exceptional shopping experience.”

Introducing BENLAI to the international market

Alongside Urban Revivo’s expansion, BENLAI, another brand owned by FMG, will also increase its presence.

Known for its focus on technology, sustainable fabrics, and simple, comfortable designs, BENLAI is set to open its first store in Thailand in the fourth quarter of this year.

The new store in Bangkok’s One Bangkok will span over 13,000 square feet.

BENLAI redefines casual wear by integrating performance technology and sustainable fabrics, ensuring its products are functional, comfortable, and eco-friendly.

The brand advocates for sustainable development within the fashion industry, emphasising the use of eco-friendly fabrics and advanced technology to enhance wearability.

“As a fashion group with a clear goal, we are proud to have had a wonderful and successful start in the Malaysian market,” added Tang.

“With plans to open more stores in Malaysia, Thailand, and other countries, we are committed to offering an exceptional shopping experience to consumers around the world.”

Urban Revivo’s strategic expansion in Malaysia and the introduction of BENLAI to the international market demonstrate FMG’s commitment to growth and innovation.