CJMY
The BrandLaureate BestBrands Awards 2024, a prestigious event hosted by The World Brands Foundation (TWBF), gathered leaders from multinational corporations (MNCs), government-linked corporations (GLCs), and small-medium enterprises (SMEs) to celebrate excellence in branding.
Held at The Majestic Hotel, Kuala Lumpur, the evening highlighted The BrandLaureate’s commitment to recognising organisations that set benchmarks in their industries.
Honouring visionary leadership and corporate integrity
The BrandLaureate BestBrands Awards 2024 continues The World Brands Foundation’s mission to spotlight visionary leadership and corporate integrity.
This year’s event brought together top-tier brands from around the world, celebrating their shared commitment to excellence.
“You are the champions of your brands and respective industries,” remarked Prof. Dr KKJohan, as he congratulated the winners.
His emphasis on the unique abilities and creative approaches of these brands underscored the true power of branding.
Notably, The BrandLaureate also introduced new members to its Board of Governors, further strengthening its global influence.
These industry leaders will play a pivotal role in advancing the Foundation’s initiatives and shaping the future of the branding landscape.
SMEs: The lifeblood of the economy
Alongside the main awards, The BrandLaureate SMEs BestBrands Awards 2024 highlighted the essential role of SMEs in driving innovation and fostering community development.
These awards acknowledged the resilience and creativity of SMEs that have made substantial contributions to their industries and society at large.
The recipients, including Alpha Solar, Drive Fit, and Fortune One, exemplify the entrepreneurial spirit that fuels economic growth.
As part of its expansion, The BrandLaureate is establishing its corporate headquarters in Singapore, marking a significant milestone as it approaches its 20th anniversary.
This strategic move aims to enhance its global outreach, amplifying the impact of branding across diverse industries.
The BrandLaureate Awards have always been a global affair, and this year was no exception. Distinguished guests from China, India, South Korea, and the United States graced the event, reflecting the international stature and influence of The BrandLaureate.
Their presence underscored the Foundation’s role in bridging cultures and industries through the universal language of branding.
The ceremony also celebrated influential brand personalities through The BrandLaureate Brand ICON Leadership Awards 2024.
Notable recipients included Y.M. Tan Sri Dato’ Paduka Tengku Noor Zakiah Tengku Ismail, Founder Emeritus of Kenanga Investment Bank Berhad, and Cheah Liek Hou, an Eight Times Para Badminton World Champion.
The BrandLaureate BestBrands Awards 2024 was more than just a celebration—it was a call to action for brands to continue redefining what’s possible.
Prof. Dr KKJohan urged winners to keep their F.I.R.E. burning, to stay focused on the future, make an impact, redefine possibilities, and empower others.
As The BrandLaureate expands its global footprint, it remains committed to uniting brands in the shared pursuit of excellence, ensuring that the spirit of innovation and integrity continues to thrive.
Terry Leong
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