AdminIn a remarkable display of unity and enthusiasm, Connor’s Stout Porter has set a new Guinness World Record for the Most People Shaking Drink Cans Simultaneously. The event, held in the heart of downtown Kuala Lumpur, saw 300 stout enthusiasts coming together in an unprecedented synchronised effort that has not only etched the brand’s name into the global record books but also elevated Malaysia’s nightlife scene to new heights.
The event was part of Connor’s latest campaign, “Connor’s x YOU: Makers of Good Times,” which aimed to empower consumers to create their own memorable moments. The record-setting event took place as the climax of a two-month-long celebration of spontaneity, fun, and the spirit of togetherness.
A celebration of Good Times
The campaign, which ran for two months, transformed 16 local pubs and bars across Malaysia into vibrant party hubs. Connor’s Stout Porter, known for its commitment to delivering unforgettable experiences, brought together partygoers for a series of events that redefined the social scene. With electrifying beats and an atmosphere brimming with energy, these gatherings were curated by some of Malaysia’s top underground DJs, ensuring that every moment was as memorable as the next.
The most iconic moment of the campaign, however, was the Guinness World Record attempt. Hundreds of stout lovers gathered to shake their cans in unison, creating a moment that not only celebrated the joy of good times but also showcased the power of community. This event truly embodied the campaign’s message that every get-together, no matter how big or small, can be extraordinary.
Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, expressed her excitement about the success of the campaign and the record-setting event. “We believe every get-together, no matter how big or small, deserves to be memorable. Connor’s x YOU: Makers of Good Times is more than just a campaign; it is an invitation for stout lovers to embrace the moment and create unforgettable memories and experiences. And we loved seeing how Malaysian fans made their good times with Connor’s.”
Pulyaeva’s words reflect the brand’s dedication to fostering an environment where consumers can create and celebrate their own unique experiences. From the Perfect Pour to the infectious Shake Ritual, Connor’s has consistently positioned itself as the go-to choice for those seeking to elevate their social gatherings.
A Grand Finale at REXKL
The campaign culminated in a spectacular finale at REXKL, one of Kuala Lumpur’s most iconic venues. This event was the last stop of the “Connor’s x YOU: Makers of Good Times” tour, which began in Johor at YOLO Livehouse on August 3, continued to Fort Cornwallis in Penang on August 17, and finally landed in Kuala Lumpur on August 24. The finale brought the underground party scene to life across three stages at ShhBuuLee, Background, and RXP+, creating an unforgettable night for all in attendance.
Connor’s didn’t just stop at the record-breaking event. To ensure that the memories of these epic nights were captured and cherished, the brand gave away dozens of Insta360 X4 bundle sets worth RM600,000. This promotion, running until August 31, allowed consumers to participate simply by purchasing a half pint or can of Connor’s Stout Porter, with each purchase counting as an entry into the draw.
As the campaign draws to a close, the brand’s message is clear: whether you were part of the record-setting moment or simply enjoying a pint with friends, Connor’s Stout Porter is the ultimate choice for those looking to make their gatherings unforgettable. As the brand continues to innovate and bring people together, it remains committed to ensuring that every moment spent with Connor’s is one to remember.
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