Nestlé launches world’s first KitKat Chocolate Drink

Nestlé Malaysia has once again pushed the boundaries of innovation with the introduction of the world’s first KitKat Chocolate Drink, a beverage that promises to deliver the signature KitKat experience in every sip. Produced locally in their Shah Alam factory, this product is made from 100% sustainably sourced cocoa and carries HALAL certification from JAKIM, proudly embodying the “Buatan Malaysia” spirit.

A unique offering

Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, highlighted the company’s deep understanding of local consumers. “At Nestlé, we are deeply attuned to Malaysians’ unique tastes and preferences. Given the rising trend for self-care and the increasing consumer demand for affordable indulgences in Malaysia, KitKat, which is synonymous with ‘breaks’ is the perfect fit to address this demand.”

Originally designed as a chocolate bar, KitKat has evolved into a global symbol of relaxation. Now, with the launch of the KitKat Chocolate Drink, Nestlé aims to bring that same comfort to Malaysians in the form of a convenient, everyday indulgence. The drink, packaged in single-serve stick packs, offers a blend of rich cocoa and wafery notes for a velvety and creamy experience.

Sustainability and local commitment

The KitKat Chocolate Drink is not just about flavor—it also reflects Nestlé’s commitment to ethical and sustainable practices. Aranols emphasized, “Beyond just being a delicious treat, the KitKat Chocolate Drink underscores our unwavering commitment to environmental stewardship and ethical sourcing, as the beverage is produced with 100% sustainably sourced cocoa under the Nestlé Cocoa Plan.”

In addition to promoting sustainable sourcing, Malaysia remains Nestlé’s global HALAL hub. The company’s continued investment in the country reaffirms its dedication to supporting local talent and generating employment, further strengthening its presence in the local market.

Exciting launch event at Sunway Pyramid

To mark the launch of this groundbreaking product, KitKat Malaysia is hosting a brand experience event at Sunway Pyramid’s Orange Concourse from 9 to 13 October 2024. The immersive event will feature fun activities, exciting giveaways, and the chance to be among the first to taste the KitKat Chocolate Drink.

The new beverage is available for purchase in retail stores across Malaysia and on official online platforms including TikTok, Shopee, and Lazada. Malaysians are encouraged to join the growing online community of KitKat® fans for updates, behind-the-scenes content, and more.