Hennessy celebrates 300 years with first Asian exhibition

For the first time in Asia, Hennessy, the globally acclaimed cognac house, has brought its rich legacy to life in an exhibition titled Crafted by Hennessy.

This exclusive showcase, open from 25th October to 3rd November 2024 at The Exchange, TRX in Kuala Lumpur, invites visitors to explore Hennessy’s three centuries of artistry through five rare pieces unveiled for the first time in Malaysia.

Exploring Hennessy’s timeless legacy

Crafted by Hennessy offers an interactive exploration of the brand’s deep-rooted history, founded by Irish officer Richard Hennessy in 1765.

Starting with “Foundation of a Legend,” visitors delve into the intertwined tales of the Hennessy and Fillioux families, whose generations have crafted Hennessy’s signature blends.

This area also honours Hennessy’s more than 155-year presence in Malaysia, a testament to the brand’s global influence.

Another highlight, “Excellence by Nature,” takes visitors through the journey of the Ugni Blanc grapes, carefully grown in Cognac’s terroir to form the base of Hennessy’s blends.

Here, the artistry behind each bottle becomes apparent as visitors learn about double distillation and traditional techniques preserved through generations.

These details underscore Hennessy’s ethos of innovation and respect for tradition.

Hennessy’s impact on art, music, and culture

The exhibition’s “Global Icons” section reveals Hennessy’s significant impact on pop culture, from collaborations with artists and musicians to limited-edition bottles.

This space showcases Hennessy’s reach beyond cognac, cementing its place as a cultural icon that continues to inspire artists worldwide.

Adding to the event’s appeal, Crafted by Hennessy includes exclusive Nat Graff activities, connecting with Malaysia’s art and beverage communities through masterclasses, graphic design displays, and collaborations with local brands.

Visitors to Crafted by Hennessy have a rare chance to experience the heart of cognac craftsmanship. With this 300th anniversary exhibition, Hennessy invites all to be part of its timeless legacy in Kuala Lumpur.

Every corner of the exhibition reveals a unique story, celebrating Hennessy’s mastery in cognac-making.

The event promises a sensory journey through the Hennessy universe, filled with curated spaces that each reflect the brand’s commitment to quality and heritage.

The Crafted, by Hennessy exhibition is a must-visit event, offering a once-in-a-lifetime journey through the brand’s timeless history. To secure your spot, register via https://registernowtrxmedia.innerclub.vip/.