Rexona brings new perfume collection to Malaysia’s LRT

Rexona has introduced its Premium Perfume Collection with a unique sensory experience for Malaysian commuters.

Featuring Rexona Vitamin+Bright Peach Glow and Berry Glow, the campaign transforms the Kelana Jaya LRT line with enticing scents and stunning décor, inviting thousands of daily travellers to immerse themselves in luxury fragrance.

Transforming the LRT commute with Rexona

In a first-of-its-kind initiative, Rexona has transformed Malaysia’s Kelana Jaya LRT line into a multi-sensory experience.

The LRT coaches are wrapped in vibrant designs and fitted with aroma diffusers that release the new collection’s signature scents, enhancing each commute.

Interior décor elements, such as branded head panels and hand grips, are inspired by Rexona’s new Premium Perfume Collection, adding a touch of style.

“Rexona’s goal is to help customers feel their best wherever life takes them,” said Chiah Mun Mun, Senior Brand Manager at Unilever Malaysia.

“This Premium Perfume Collection goes beyond fragrance; it empowers users to feel radiant, whether facing tropical heat or a busy commute.”

Rexona’s : Beauty meets confidence

The new collection, featuring Vitamin+Bright Berry Glow and Peach Glow, combines fragrance with brightening effects, giving underarms a radiant glow.

Perfectly suited for Malaysia’s tropical climate and fast-paced lifestyle, this collection keeps users feeling fresh and confident throughout the day.

Key stops on the LRT line, including KL Sentral, Pasar Seni, Merdeka, and KLCC, allow thousands of commuters to experience these premium fragrances firsthand, adding enjoyment to each journey.

Running until 30 November 2024, this LRT takeover offers commuters a refreshing, aromatic journey designed to boost confidence and radiance.

To learn more about the Rexona Premium Perfume Collection, visit rexona.com/my or follow @rexonamalaysia on social media.