AdminGuinness Malaysia marked International Stout Day on November 7 by bringing people together in a campaign that emphasizes real human connections over fleeting social media exchanges. Under the theme of unity and authenticity, Guinness, the renowned stout with a heritage spanning over 260 years, encouraged fans to enjoy heartfelt moments in person, inviting them to raise a glass with friends and family.
“In today’s digital era, it’s all too easy for physical connections to be replaced by quick updates and empty interactions,” said Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad. “Guinness has always been more than just a drink; it’s a catalyst for camaraderie, for those moments when we look up from our screens and truly connect.”
The “Most Shareable Reel” – A Social Media Surprise
Guinness heightened excitement ahead of International Stout Day with a teaser released on November 6, sparking curiosity across its digital platforms. On the big day, Guinness unveiled its “Most Shareable Reel” at noon on Instagram (@guinnessmy), encapsulating the essence of Guinness as a unifier both online and offline. Fans were encouraged to share the reel, and as they did, they unlocked exclusive discounts on Guinness products through Drinkies, with rewards increasing as the shares grew.
The multi-tiered rewards include RM10 vouchers for the first 100 shares, RM20 for 200 shares, RM50 for 500 shares, and a significant RM100 voucher when the reel reaches 1,000 shares. The discounts not only encourage virtual engagement but aim to translate these online interactions into real-life gatherings centered around the iconic stout.
An Invitation to Celebrate Life’s Simple Pleasures
For Guinness, a pint has always been more than just a beverage – it’s an invitation to relish the richness of real-life interactions. Guinness encourages fans to celebrate life’s genuine pleasures with every sip, from shared laughter to meaningful conversations. “This International Stout Day, we invite everyone to embrace those real connections by sharing this reel… and, ultimately, a Guinness,” Lim added. “Whether it’s a simple ‘cheers’ or a hearty laugh shared over a pint, Guinness has a way of uniting us that’s unmatched.”
The Guinness International Stout Day campaign is a timely reminder of the value of shared experiences, underscoring the brand’s commitment to fostering genuine connections. By combining its legacy of quality with a mission to bring people together, Guinness once again proves why it’s a global favorite.
Note: Guinness promotions are for non-Muslims aged 21 and above. Guinness Malaysia reminds all patrons to enjoy responsibly.
CJMY
Shufiyan Shukur
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