Tealive pledges one million free school meals

Tealive, the leading lifestyle tea brand in Southeast Asia, has announced its commitment to providing one million free school meals as part of the Ministry of Domestic Trade and Cost of Living’s Jom Kosong campaign. The campaign aims to promote zero-sugar options while supporting school meal programmes for children from the B40 community.

Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, revealed that Tealive will contribute 20 sen to the Tealive School Meals Fund for every drink sold under the campaign. “We will contribute directly to Yayasan Didik Negara (YDN) which runs the school meals programme and we understand that RM3.5 million is required to fund one million meals,,” Loo said.

Campaign launch set

Tealive’s Jom Kosong campaign is set to launch officially on December 1, with the goal of rallying customer support to reach the RM3.5 million target. Deputy Minister of Domestic Trade and Cost of Living, Dr Fuziah Salleh, officiated the campaign launch at Tealive’s outlet located within the Ministry’s premises.

The event also saw the attendance of Hirudin bin Mohit, Deputy Director of the Daily School Management Division under the Ministry of Education, and Mohd Razi bin Jaafar, Acting CEO of YDN, alongside other ministry officials.

Empowering customers

Elaborating on the initiative, Loo emphasised that Tealive has always empowered its customers to personalise their drinks, including adjusting sugar and ice levels. “We hope our customers will come forward to support this initiative, especially knowing that the 20-sen per cup goes directly to provide nutritious school meals for B40 children,” he said.

Tealive will acknowledge customer contributions by including the donated amount on drink receipts. Customers ordering via the Tealive app will also have the option to participate in the programme, with their contributions visibly tracked during the purchase journey.

“Let us positively impact the community” Loo concluded.