Trip.com launches high-impact campaign at KLIA

Global travel service provider Trip.com has launched a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA), one of Southeast Asia’s busiest travel hubs.

This partnership with Meru Utama Sdn Bhd (VGI Airports) positions Trip.com prominently across key advertising spaces, ensuring its brand connects with millions of international travellers annually.

“The collaboration with Malaysia Airports is a milestone for us,” said Stephane Thong, General Manager of Trip.com Malaysia.

“KLIA’s status as a gateway to Asia makes it the perfect platform to showcase our innovative travel solutions to a global audience.”

Strategic branding across KLIA

The campaign places Trip.com branding across high-traffic locations at KLIA, including aerobridges, airside terminals, and landside areas.

These spaces capture the attention of international travellers during critical transit moments, enhancing brand recall and engagement.

Herman Lim, General Manager of VGI Airports, highlighted the collaboration’s significance: “KLIA’s diverse audience and Trip.com’s global reach create a powerful synergy.

This partnership demonstrates the impact of advertising at a premier travel hub.”

KLIA sees a high volume of passengers year-round, with a notable surge during Malaysia’s recent 14–17 September long weekend, when Kuala Lumpur travel bookings soared by 174% compared to the previous year.

Trip.com expanding Southeast Asia presence

This campaign underscores Trip.com’s commitment to the Southeast Asian market.

As international travel rebounds, the company aims to provide travellers with seamless solutions, including flight bookings, hotel accommodations, car rentals, and destination experiences.

Passengers passing through KLIA will gain greater awareness of Trip.com’s offerings, reinforcing its position as a trusted partner in the travel journey.

“This campaign is more than brand visibility,” Thong added.

“It reflects our dedication to making travel simpler and more accessible for everyone.”

Trip.com’s strategic campaign at KLIA solidifies its presence in Southeast Asia and highlights its commitment to global travellers.

By leveraging KLIA’s prominence, the company connects with millions, offering seamless travel solutions for journeys worldwide.

Trip.com is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies.

Trip.com has an extensive hotel and flight network consisting of more than 1.7 million hotels and flights from over 600 airlines covering 3,400 airports in 220 countries and regions around the globe.

To book your next trip, visit trip.com.