AdminCasio Malaysia Sdn. Bhd. has unveiled a historic collaboration with Selangor Football Club (SFC) by introducing the limited-edition “Lambang Kebanggaan” DW-5600SFC24-4. This marks Casio’s first partnership with a Malaysian football club, further strengthening its role as SFC’s official timekeeper since 2023. The timepiece, whose name translates to “Symbol of Pride,” reflects SFC’s iconic motto, “Merah Kuning Lambang Kebanggaan,” embodying the shared identity and unity of the Red Giants.
At the launch event held on December 1, 2024, at Stadium MBPJ, Yuki Mutsui, Managing Director of Casio Malaysia, shared his enthusiasm for the collaboration, “At Casio, we have always been passionate supporters of the sports community, and our partnership with Selangor Football Club is a natural extension of that commitment. With this collaboration, we aim to bring continued success and good fortune to the team as they embark on the upcoming league season.”
Design Inspired by Selangor’s Rich Legacy
The DW-5600SFC24-4 incorporates Selangor FC’s distinctive red and yellow colour palette, symbolising strength, passion, and royal heritage. These vibrant hues, reminiscent of the Selangor state flag, adorn the watch’s classic square G-SHOCK case. Key features include Selangor FC’s crest on the bezel and strap, along with a unique backlight that illuminates the emblem.
Dr. Johan Kamal Hamidon, Chief Executive of Selangor FC, emphasised the deeper significance of the timepiece, “What makes this collaboration truly special is its ability to unite different communities—our players, fans, and partners—under one banner. With this unique timepiece, we are giving our supporters a meaningful way to showcase their pride for SFC while celebrating the resilience and innovation that G-SHOCK represents.”
A Symbol of Pride for Fans and Supporters
Limited to just 1,000 units in Malaysia, the “Lambang Kebanggaan” watch offers a distinctive way for fans to connect with their favourite team. Each unit comes in a specially designed box featuring the G-SHOCK logo, the Selangor FC emblem, and a matching drawstring bag. This premium packaging reinforces the exclusivity and value of the timepiece.
Casio’s collaboration with Selangor FC highlights a shared commitment to toughness, innovation, and community spirit. As Selangor FC prepares for the upcoming season, this partnership solidifies their mutual dedication to excellence on and off the field.
Strengthening Bonds Through Innovation
This limited-edition timepiece symbolises the deep-rooted connection between Casio, Selangor FC, and their fans. The collaboration not only celebrates the club’s legacy but also aligns with Casio’s commitment to fostering sports and community engagement in Malaysia.
Dr. Johan Kamal Hamidon expressed his gratitude toward Casio Malaysia and Marco Corporation, “. I would also like to express my deepest gratitude to Mr. Yuki Mutsui, Managing Director of Casio Malaysia and Mr. SJ Ong, Executive Director of Marco Corporation and their team, for the unwavering support and for making this collaboration a reality. Your belief in SFC, both as a club and as a community, has truly inspired us.”
With the “Lambang Kebanggaan” G-SHOCK, fans can carry a piece of Selangor FC’s indomitable spirit wherever they go, strengthening the bonds between players, supporters, and the brand that champions them.
CJMY
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