Shopee empowers agropreneurs with Kempen Tani initiative

Shopee Malaysia has unveiled Kempen Tani, a groundbreaking initiative aimed at revolutionizing Malaysia’s agricultural landscape. This campaign equips local farmers, agropreneurs, and producers with the necessary tools, training, and resources to thrive in the digital economy.

By fostering direct connections between sellers and consumers, the initiative not only enhances the agrofood value chain but also promotes sustainability and inclusivity in the industry.

From Traditional to Digital

Kempen Tani has already catalyzed significant changes for participants like Nanakamalbiz, a traditional snack business based in Kota Tinggi, Johor. Co-founded by Nur Rahilla Binti Mohamad Kamal, the business had been operating offline since 2016. “The transition from offline to online was a huge learning curve, but it quickly became exciting as I saw the potential,” said Rahilla, who benefited from training workshops led by certified ShopeeXpert trainers.

These workshops taught agropreneurs effective strategies for increasing viewer traffic and sales through Shopee’s livestream platform. Rahilla leveraged Shopee’s analytics dashboard to optimize her product listings and improve inventory management. “Shopee gave me the confidence to thrive in a competitive market,” she shared, emphasizing how the tools and logistics support simplified her operations, allowing her to attract customers nationwide, including Sabah.

Madam Lai Nyuk Ling of JK BISCUITS in Bidor, Perak, transitioned her fruit business to e-commerce through Kempen Tani, achieving remarkable success. Traditionally reliant on a local fruit stall, Madam Lai expanded her reach through Shopee’s livestream sessions and campaigns like the 11.11 Sale, which generated RM4,000 in revenue in just one day.

“I was eager to try something new, and when the orders started pouring in, I couldn’t believe how quickly everything took off.,” Madam Lai explained. Livestreaming her fruit-packing process built trust and transparency among customers, while Shopee’s logistics network enabled her to deliver fresh fruits to Sabah and Sarawak. Her story has inspired others in her community to explore e-commerce opportunities.

Empowering Rural Businesses for Urban Reach

In Kota Bharu, Kelantan, Corndog Anak Ramai demonstrated how rural producers can thrive in the digital marketplace. Founded by Wan Muhamad Biruni Bin Wan Jamaluddin in 2020, the family-run business initially struggled with limited market access and logistics. Wan overcame these challenges by joining Shopee in 2021, utilizing features like Shopee Live and affiliate marketing to reach urban households in Selangor, Johor, and Kuala Lumpur.

“Being part of Malaysia’s digital economy through Kempen Tani is a source of pride for us,” said Wan. By investing in premium packaging and collaborating with affiliates, the business saw exponential growth, with one affiliate generating over 1,000 orders in three months.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, highlighted the broader vision of Kempen Tani. “Agropreneurs are the heart of Malaysia’s agricultural sector, and their resilience and innovation continue to inspire us,” he said. The campaign integrates tailored training, innovative tools, and valuable incentives like Shopee Coins and vouchers to boost the online presence of agropreneurs.

Consumers can support these local producers by purchasing products via the Kempen Tani Shopee microsite, which offers farm-to-doorstep delivery. With plans to introduce additional resources and campaigns, Shopee aims to further amplify the visibility of Malaysia’s agropreneurs, ensuring that the benefits of the digital economy reach even the most remote communities.