Top destinations welcome the Year of the Snake with Agoda

As the Year of the Snake approaches, Agoda has unveiled Kuala Lumpur as the most popular destination for both local and international travellers celebrating the Lunar New Year in Malaysia.

The digital travel platform reports a surge in accommodation searches, highlighting the city’s enduring appeal during this festive season.

Fabian Teja, Agoda’s Country Director for Malaysia and Brunei, shared, “Cities like Kuala Lumpur come alive during Lunar New Year, transforming into a spectacle of lights and colours.

Hat Yai tops Malaysian outbound travel

For Malaysians heading abroad, Thailand remains a top choice, with Hat Yai leading the list of preferred destinations.

The southern Thai city experienced a 30% increase in searches, followed closely by Bangkok, which recorded an impressive 76% growth.

Tokyo also captured the interest of Malaysian travellers, surpassing Bali to secure the third spot with a 78% surge in searches.

Fabian Teja added, “Whether rediscovering familiar places or venturing abroad, Agoda offers great deals on flights, accommodations, and activities to usher in the Year of the Snake.

The holiday period is a time for new beginnings, and travellers are embracing opportunities to reconnect and explore.”

Across Asia, Japanese cities remain favourites, with Tokyo ranking as the top destination, followed by Bangkok, Osaka, Fukuoka, and Seoul.

The rise of these destinations reflects the growing trend of travellers seeking vibrant cultural experiences.

Celebrate Lunar New Year with Agoda deals

Agoda’s offerings for the Lunar New Year include access to over 4.5 million properties, 130,000 flight routes, and 300,000 activities globally.

Travellers can explore exclusive deals through the Agoda app or website, ensuring seamless planning for the festive season.

With festive entertainment, traditional performances, and activities for all ages, it leaves an unforgettable impression on all who visit.”

Domestic searches for Kuala Lumpur rose by 58% year-on-year, with its iconic festive decorations and lively cultural celebrations drawing Malaysians from across the country.

Meanwhile, international interest in Malaysia saw a remarkable 41% increase, with Singapore, China, and Indonesia leading the pack.

Notably, searches from China soared by 103%, while Indonesia recorded an 81% uptick.

With the Year of the Snake symbolising transformation and new beginnings, Agoda is helping travellers shed the old and embrace new adventures.

Whether exploring Malaysia’s festive charm or venturing to top Asian destinations, Agoda ensures an unforgettable start to the new year.

The latest deals are available in the Agoda app or on agoda.com/deals.