EV accessibility highlighted in Sime Motors’ AutoArena event

Sime Motors and Perbadanan Stadium Malaysia have taken a significant step towards bolstering Malaysia’s sustainability goals with a groundbreaking partnership announced today. The collaboration aims to enhance the accessibility and adoption of electric vehicles (EVs), aligning with the nation’s vision of embracing environmentally-conscious transportation.

As the centerpiece of this partnership, Sime Motors inaugurated AutoArena, the nation’s first-ever automotive event held at the National Stadium Kuala Lumpur Sports City. The three-day event showcases a stellar lineup of Sime Motors’ brands, including BMW, MINI, Motorrad, BYD, Ford, Hyundai, Jaguar, Land Rover, and Volvo. Premium pre-owned vehicles from Auto Selection are also featured, providing visitors a broad spectrum of automotive choices.

Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors, expressed his enthusiasm for the collaboration: “EV adoption continues to grow in Malaysia, and this is reflected by the continued rise in EV sales, particularly in 2024. By collaborating with Perbadanan Stadium Malaysia, we are not only supporting their operational needs with sustainable vehicles but also providing accessibility to our broader community with EV charging infrastructure.”

Sustainability and Accessibility at the Forefront

The partnership extends beyond the event, with Sime Motors committing two EVs to Perbadanan Stadium Malaysia for operational use over 24 months. Additionally, an EV charging station will be installed at the stadium, offering the surrounding community convenient access to EV infrastructure.

This initiative directly supports the Malaysian government’s ambitious target of increasing EV adoption by 2030. The collaboration seeks to foster greater awareness and understanding of EV ownership, with the iconic Bukit Jalil National Stadium serving as a key platform for education and demonstration.

“Bukit Jalil National Stadium is a symbol of national pride, and we are honoured to collaborate with Sime Motors to champion sustainability and green mobility.” Iliyas Jamil, CEO of Perbadanan Stadium Malaysia, highlighted the synergy between the two organizations.

“Our appeal and accessibility serve as the ideal venue to demonstrate the convenience of EVs, empowering more Malaysians to embrace sustainable lifestyles.” he added.

AutoArena: A Showcase of Innovation

AutoArena, which concluded on Sunday, January 12, provided Malaysians with a unique opportunity to explore cutting-edge automotive solutions. Held from 9 am to 7 pm daily, the event featured exciting promotions and insights into the future of mobility. With a diverse range of EVs and premium pre-owned vehicles on display, it successfully highlighted Sime Motors’ commitment to leading the industry towards a greener future.

“This initiative aligns with the government’s aim of increasing EV adoption by 2030 and helps foster greater awareness and understanding of the benefits of EV ownership for Malaysians,” Gan added. He also highlighted Sime Motors’ strong network and robust customer care as key enablers of the initiative’s success.

The collaboration between Sime Motors and Perbadanan Stadium Malaysia represents a landmark moment in the nation’s journey towards sustainability. By leveraging the influence and accessibility of Bukit Jalil National Stadium, the partnership not only supports operational needs but also inspires Malaysians to consider the environmental benefits of EVs.

For those eager to explore the latest automotive innovations and take advantage of exclusive offers, registration for AutoArena is available at Sime Motors’ official website.