Sunspin and FunFun.inShop showcase e-commerce growth potential

As digital transformation reshapes Malaysia’s business landscape, local entrepreneurs like Wong Yung Ming of Sunspin and Bryan Ng of FunFun.inShop exemplify the power of e-commerce in driving small business growth. Their journeys reflect resilience, adaptability, and innovation—values that define Malaysia’s entrepreneurial spirit.

Sunspin: Promoting Healthier Eating Through E-Commerce

In 2020, husband-and-wife duo Wong Yung Ming and Lee Sze Yee launched Sunspin, a business dedicated to providing nutritious Konjac noodles and Black Garlic products to Malaysian families. As parents of two, their goal was simple: to promote healthier eating habits while securing a stable future for their children.

What started as a small, home-based venture in Johor quickly transformed when they embraced Shopee’s e-commerce ecosystem. “We started engaging with Shopee Affiliates in 2024, and these local KOLs (Key Opinion Leaders) helped drive new and repeat buyers to our store,” said Wong. The impact was profound—during promotional campaigns, Sunspin saw a ninefold increase in daily orders, selling over 80,000 items in total.

Beyond sales, Wong and Lee took advantage of Shopee’s business education programs, such as ShopeeXpert workshops and Shopee Live demos, to refine their marketing strategies. Their participation in Kempen Tani by Shopee further equipped them with the tools needed to thrive in the digital economy.

Now fully committed to Sunspin after leaving his IT career in early 2024, Wong values not just financial growth but also the ability to spend meaningful time with his family. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our children,” he shared.

From Home Experiment to Multi-Million Ringgit Enterprise

For Bryan Ng, the founder of FunFun.inShop, his journey into e-commerce began as an experiment during the Movement Control Order (MCO). Previously employed in the logistics industry, Bryan was inspired by Shopee sellers who shared their experiences of growing online businesses. Taking a leap of faith, he started uploading a few products to the platform—and was soon receiving 200 to 300 orders per day.

“What started as a small experiment quickly turned into something much bigger,” Bryan recalled.

Through careful reinvestment and a keen focus on market trends, Bryan scaled his business to remarkable heights. In 2024 alone, FunFun.inShop’s sales surged by 260% to exceed RM4 million. He attributes this growth to leveraging Shopee’s features, including advertising tools, livestreams, and promotional campaigns, which helped increase visibility and drive customer engagement.

“I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflected. Shopee Live became a crucial tool, allowing him to interact with customers, showcase his products, and build lasting relationships. “This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he added.

E-Commerce: A Catalyst for Malaysian Business Growth

Entrepreneurs like Wong and Bryan exemplify how e-commerce can transform small ventures into thriving businesses. Their success stories highlight the importance of digital platforms in enabling local entrepreneurs to navigate challenges, reach wider audiences, and scale sustainably.

With Shopee celebrating its 10th anniversary in Malaysia, the role of e-commerce in Malaysia’s digital economy continues to expand. Platforms like Shopee offer businesses critical tools, from AI-driven marketing solutions to interactive customer engagement features, ensuring that even small-scale entrepreneurs have the resources to succeed.

As Malaysia moves toward becoming a leading Southeast Asian digital hub, success stories like Sunspin and FunFun.inShop signal a broader shift in how businesses operate and grow. With ongoing technological advancements and support for digital entrepreneurs, e-commerce remains a cornerstone of Malaysia’s economic resilience.

For aspiring business owners, the journeys of Wong and Bryan serve as a blueprint for success—proving that with determination, adaptability, and the right digital tools, small ventures can achieve extraordinary growth.