MILO Breakfast Day 2025 draws 36,000 participants

The highly anticipated MILO® Malaysia Breakfast Day 2025 made a grand comeback, drawing over 36,000 participants to an energy-packed day of festivities. The event, which included the signature MILO® Breakfast Run, marked a significant milestone for the iconic brand as it celebrated its 75th anniversary in Malaysia.

MILO® has been a staple in Malaysian households for decades, fueling the nation’s energy and ambitions through its commitment to nutrition and active lifestyles. This year’s theme, Dulu, Kini dan Selamanya demi Malaysia (Past, Present, and Forever for Malaysia), reinforced its longstanding role in the daily lives of Malaysians.

“As we celebrate 75 years of MILO® providing nutritious goodness to all Malaysians, we remain committed to inspiring them to start their day with purpose and energy, with MILO® being a key advocate for healthy lifestyles,” said Ng Su Yen, Business Executive Officer of MILO® Malaysia.

Since its inception in 2013, the MILO® Malaysia Breakfast Day has united over half a million Malaysians in embracing the importance of a nutritious breakfast and an active lifestyle.

Star-Studded Opening Ceremony

The event kicked off with a grand unveiling of the MILO® 75th Anniversary Masthead by distinguished guests, including Juan Aranols, CEO of Nestlé (Malaysia) Berhad; Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of Nestlé (Malaysia) Berhad; and Ng Su Yen, along with senior representatives from Perbadanan Putrajaya, the Ministry of Youth & Sports, and the Royal Malaysia Police. The moment was made even more memorable by the presence of 75 Malaysian athletes, including legendary sports figures Datuk Marina Chin and Dato’ Mirnawan Nawawi.

Adding a touch of entertainment to the occasion, Friends of MILO®, national diver Bertrand Rhodict Lises and celebrities Nadhir Nasar and Erysha Emyra, made special guest appearances, much to the delight of the crowd.

The highlight of the day was the MILO® Breakfast Run, where thousands of participants took on either a 3km or 7.5km route, crossing the finish line to an array of energizing activities. These included Zumba Fitness and Strong Nation workouts, a nutrition consultation booth providing free BMI checks, and interactive sports games for families and children.

MILO Goodness Truck

A major attraction at the event was the return of the MILO® Goodness Truck, offering an immersive 360° experience showcasing how MILO® is made. Attendees got a behind-the-scenes look at the brand’s production process, sustainability initiatives, and core values. The truck also served as a hub for interactive activities, allowing visitors to engage with MILO®’s legacy in a unique and educational way.

For many, the event was more than just a day of fun—it was an inspiring reminder of the importance of starting the day right. “Joining MILO® Malaysia Breakfast Day 2025 for the very first time has been an unforgettable experience. It’s inspiring to see so many people gathered, especially the youths, embracing the energy of MILO®. This event motivates me to continue advocating for a healthy lifestyle and encourage younger generations to start their day the right way – with MILO®,” shared actor and Friend of MILO®, Nadhir Nasar.

Expanding the Celebration Nationwide

MILO® Malaysia Breakfast Day 2025 is set to continue its journey across the country, with upcoming stops in Johor (16 February), Penang (23 February), and Pahang (20 April). With over 75,000 MILO® lovers expected to participate nationwide, the event is poised to be one of the largest of its kind, reinforcing MILO®’s mission to promote health, unity, and an active lifestyle.

“It marks a celebration of health, unity, and the enduring love Malaysians have for MILO® as we inspire all with nutritious goodness in every cup. We are encouraged by the participation of so many people today at Putrajaya, and we look forward to continuing this journey to other states,” said Ng Su Yen.

As the event wrapped up, families, fitness enthusiasts, and long-time MILO® fans left with a renewed sense of energy and appreciation for a brand that has been part of their lives for generations. With its commitment to fueling ambitions and nurturing healthy habits, MILO® remains a beloved icon in Malaysia—dulu, kini, dan selamanya.