Unleash Lifebuoy compassion with Raya spirit

Lifebuoy, the titan of germ-busting soap, teams up with Kechara Soup Kitchen to sprinkle kindness across Malaysia’s B40 families this Ramadan.

Picture this: a Buka Puasa bash where kids giggle, parents snag Raya goodies, and hygiene lessons stick like glue.

It’s not just a handout—it’s a hand-up, blending festivity with a fierce health kick. This isn’t charity fluff; it’s a lifeline for the underserved.

The magic hits hard. Lifebuoy and Watsons Malaysia dish out care packs—soap, shampoo, essentials—plus vouchers for Raya flair.

With 851,000 already reached, Lifebuoy proves soap’s a weapon against germs—and despair.

How Lifebuoy transforms Ramadan joy

Lifebuoy doesn’t mess about. At the event, Dr. Tiara demos seven slick handwashing steps—simple, yet game-changing. Then, Nizam Jentik Jentik’s comedy skit lands hygiene laughs that linger.

Kids swarm the corner, soaking up lessons while parents grab vouchers for baju raya. Kechara Soup Kitchen’s Marketing Executive Selladurai Perakasam beams: “This is Ramadan’s heart—giving with guts.”

Ramadan should sparkle for everyone, not just the flush. Over two years, they’ve touched 2,500 lives, aiming for a million by 2025.

Farhana Mohd Nasir, Marketing and CSP, Beauty and Personal Care of Unilever Malaysia and Singapore, nails it: “Handwashing saves lives.”

Over 17 years, they’ve fed the poor; now, they’re washing away woes too.

Also, it’s practical genius. Care packs mean clean hands beyond the fest. Web chatter—like X posts—hails Lifebuoy for tackling “Lifebuoy Ramadan outreach” with flair.

Since 2015, they’ve hit 536,113 kids with hygiene know-how, chasing a million-strong goal. This isn’t a one-off—it’s a movement.

Families leave with full bellies, fresh gear, and a shield against sickness.

Why Lifebuoy and Kechara pack a punch

Kechara Soup Kitchen knows struggle—serving urban and rural poor since 2006.

Pair that with Lifebuoy’s 130-year hygiene crusade, and you’ve got a powerhouse. The event’s no mere photo-op; it’s a blueprint.

Kids under 12, the brand’s bullseye, learn fast—soap’s their superpower. Meanwhile, vouchers from Watsons let families pick Raya treats, dignity intact. It’s aid with attitude.

Next, the ripple’s real. Hygiene cuts illness, boosts school days, and lifts futures. X trends show fans buzzing about “Lifebuoy’s Kechara partnership”—a combo that delivers.

Unilever’s muscle pushes soap to the needy, while Kechara’s grit ensures it lands right. Together, they’re not just feeding bellies—they’re arming communities against germs and gloom.

Lifebuoy turns Ramadan into a hygiene fiesta with Kechara Soup Kitchen. Care packs, vouchers, and lessons hit B40 families square—2,500 served, millions eyed.

It’s compassion with clout: soap fights germs, kindness fights hardship. On 20 March 2025, this duo shines—health meets heart, and Malaysia wins.

To learn more about Lifebuoy, our corporate responsibility initiatives, and our rich heritage, please visit www.unilever.com OR www.facebook.com/LifebuoyMalaysia.