Google Pay boosts Malaysia’s digital payments

Google Pay has launched a groundbreaking integration with ShopeePay and TNG eWallet, marking its first eWallet partnerships in Southeast Asia.

This feature, debuted in Malaysia, allows Android users to pay seamlessly via Google Chrome at select online merchants, enhancing convenience for the nation’s 88% eWallet users.

Google Pay’s move strengthens Malaysia’s digital payment landscape, offering secure, inclusive options for all.

By prioritising local eWallets, Google Pay aligns with Malaysia’s cashless trend, fostering accessibility for the underbanked.

Google Pay enhances checkout experience

Google Pay’s integration, announced by Google, enables Android users to select ShopeePay or TNG eWallet at checkout on mobile sites via Chrome.

Farhan S. Qureshi, Country Director for Google Malaysia, hailed the launch.

“We’re excited to bring this feature to Malaysia first,” he said.

“It matches local payment preferences, ensuring a frictionless, secure experience.”

The system streamlines transactions. Users choose Google Pay or “eWallet” at checkout, paying directly without switching apps.

A one-time verification ensures security for first-time payments, enabling one-click transactions thereafter. Fingerprint or PIN verification safeguards every purchase.

Google Pay also allows in-checkout eWallet top-ups, with balance viewing soon to follow.

This functionality supports everyday tasks like shopping, food delivery, and bill payments, catering to Malaysia’s tech-savvy consumers.

Merchants like Nando’s, US Pizza, Alpro Pharmacy, TK Bakery, and Yoyo Bus, via Fiuu and iPay88, already support Google Pay.

More partners will join, expanding the feature’s reach across Malaysia’s vibrant e-commerce scene.

“As the first market for this integration, Malaysia sets a standard for digital payment innovation in Southeast Asia,” he said.

The feature builds on the nation’s strong eWallet adoption, driven by widespread smartphone use.

Google Pay’s impact on Malaysia

Malaysia’s 2024 eWallet surge, with 88% adoption, reflects a shift toward cashless payments.

Google Pay’s integration taps into this, offering choices beyond card payments.

The long-tail “Google Pay eWallet integration” enhances inclusivity, reaching underbanked communities who rely on eWallets for daily transactions.

Security remains paramount. Google Pay’s verification protocols protect users, fostering trust in digital payments.

The platform’s design ensures ease, letting users top up eWallets mid-checkout, a practical feature for busy Malaysians.

The integration complements Malaysia’s growing e-commerce market, where convenience drives consumer loyalty.

By partnering with trusted platforms like ShopeePay and TNG eWallet, Google Pay delivers a tailored solution that resonates with diverse users, from urban shoppers to rural entrepreneurs.

Google Pay invites Malaysians to explore this feature at supported merchants, with plans to onboard more partners.

Visit Google Pay’s platform for details. The integration promises to simplify online transactions, making cashless payments more accessible and secure.

As Malaysia leads Southeast Asia in digital payment innovation, Google Pay’s eWallet integration sets a precedent. By blending global expertise with local solutions,

Google Pay empowers communities, paving the way for a more connected, inclusive digital economy.