New Pocky Milk campaign sparks healthy fun

Pocky Milk, launched by Glico Malaysia, transforms how children enjoy milk with its #CrunchyandHealthyMilk campaign.

This fibre-enriched biscuit stick, coated in creamy Hokkaido milk, offers a fun, nutritious treat.

“Our fibre-enriched biscuit stick that is coated with creamy and tasty Hokkaido Milk makes Pocky Milk a wholesome treat,” said Lee Yeen Theng, Managing Director of Glico Malaysia.

By blending premium Japanese dairy with crunchy goodness, Pocky Milk encourages healthy eating habits while uniting families through shared snacking joy.

This campaign empowers Malaysian parents and kids with tasty, wholesome nutrition options.

Pocky Milk’s nutritious innovation

Pocky Milk introduces a novel way to enjoy milk’s benefits. Its biscuit sticks, enriched with fibre, feature a coating of premium Hokkaido milk, known for its creamy texture and mild vanilla flavour.

“Many parents appreciate the goodness of milk for their child,” Lee noted.

This treat addresses declining milk consumption among children, ensuring calcium intake remains strong.

Moreover, the campaign promotes a balanced diet. Studies show Malaysian kids often lack dietary fibre from fruits and vegetables.

Pocky Milk combines nutrition with fun, making it easier for parents to provide wholesome snacks. “Pocky Milk balances great taste and good health,” Lee added.

Additionally, Pocky Milk joins Glico’s core range, building on Pocky’s heritage.

“Parents’ fond memories of enjoying Pocky in their childhood are carried forward,” Lee said.

This nostalgic connection encourages family bonding over shared treats, strengthening emotional ties.

Finally, mommy celebrity Yana Samsudin supports the initiative.

“I am always looking for new ways to make meals and snacks more fun,” she said.

Her endorsement highlights Pocky Milk’s role in helping parents navigate picky eating while ensuring nutrition.

Pocky Milk’s engaging outreach

Pocky Milk’s campaign extends beyond the product. The #CrunchyandHealthyMilk initiative visits 50 Klang Valley schools, delivering nutritional education.

Furthermore, social media amplifies the message. Popular mommy influencers share tips on incorporating Pocky Milk into diets, engaging parents online.

This digital outreach ensures widespread awareness and practical advice for healthier snacking.

For Gen Z, Pocky Milk introduces the Pocky Nutriverse, a virtual game world.

“Fun and games await, and wholesome nutritious goodness powers one up,” the release noted.

This immersive experience resonates with digital-native teens, making nutrition exciting.

Lastly, Pocky Milk is affordable and accessible.

Available at supermarkets and Shopee from RM3.40, it suits various budgets. A Nutriverse video on Facebook further engages audiences, showcasing Pocky Milk’s fun vibe.

Find Pocky Milk at leading stores or online at Shopee. Watch the Nutriverse video at www.facebook.com/100044373042044/videos/2386492978393068.