Hundreds join crime awareness campaign at Cheras Leisure Mall

Hundreds of women converged at Cheras Leisure Mall on Sunday for the 8th edition of the Woman Street Crime Awareness Campaign, an annual event dedicated to equipping women with real-world tools to tackle street crime. Organized by the Road Safety Marshal Club (RSMC) and led by humanitarian and safety advocate Captain K. Bala, the initiative received strong backing from Allianz4Good, the corporate social responsibility arm of Allianz Malaysia.

Among the most impactful segments of the event was a gripping kidnapping simulation. Volunteers were securely tied up, gagged, and placed into the boot of a moving vehicle for a ten-minute ride. While a concealed voice box kept participants in constant communication for safety, the simulation was designed to mentally condition participants for high-stress scenarios, reinforcing the importance of staying calm and thinking clearly under pressure.

Beyond the dramatic enactments, attendees underwent intensive hands-on training in self-defense tactics, including how to react during street and elevator assaults, protect against acid attacks, and properly deploy pepper spray. Participants were also taught how to detect hidden surveillance devices, secure hotel and house locks, avoid smash-and-grab incidents, and inspect vehicle tyres for safety. Another key highlight was training in emergency window-breaking techniques and the use of 10 essential car safety tools, ensuring women left with not just knowledge but critical survival gear and awareness.

Empowerment through care

Leisure Mall’s management added a celebratory dimension by handing out carnations to women in conjunction with Women’s Day. Meanwhile, every registered participant received a goodie bag filled with safety merchandise and practical items sponsored by Uniqlo.

The campaign also embraced community outreach by donating 30 wheelchairs to hospitals and care centres. This gesture, made possible by generous sponsors, underscored the campaign’s inclusive spirit and broader commitment to societal wellbeing.

Another emotional high point was the presentation of the Iron Lady Awards, given to women who have triumphed over personal adversity. Their moving stories of survival and resilience resonated deeply with the crowd, bringing standing ovations and tears of admiration from many in attendance.

Voices calling for change

The campaign was graced by prominent figures in public service, further validating its significance. Former Transport Minister Tan Sri Ong Tee Keat applauded the initiative as a crucial platform to transform awareness into meaningful action.

Also lending weight to the event was road safety pioneer Datuk Suret Singh, who shared insights into his latest proposal—submitted on 28 April 2025 and currently under ministerial review—calling for tougher road safety enforcement, better education, and smarter infrastructure to reduce accidents and fatalities nationwide.

Their presence reinforced the idea that empowering women goes beyond individual training; it also involves systemic change and policy advocacy to create safer environments across Malaysia.

Leadership rooted in service

At the heart of the campaign is Captain K. Bala, the force behind RSMC and the Malaysia International Search and Rescue (MISAR). His dedication to public safety spans decades, with extensive work across Malaysia and the ASEAN region. From leading search-and-rescue missions to educating communities on lifesaving skills, Captain Bala’s efforts have earned national and international recognition. Yet, his mission remains deeply personal: to replace fear with courage and helplessness with preparedness among the most vulnerable segments of society.

The campaign is among his signature initiatives, where realistic scenarios meet practical training. His vision—one where women are not merely aware but actively equipped to confront danger—has become a defining feature of Malaysia’s grassroots safety education landscape.

Allianz4Good’s involvement went far beyond sponsorship. Their logistical, educational, and manpower support exemplifies a model of corporate social responsibility that is both hands-on and heartfelt. Their sustained collaboration with RSMC proves that meaningful partnerships between civil society and the private sector can foster real, lasting change.

As the event came to a close, participants departed with more than just safety tips and gear—they left with newfound confidence and empowerment. The 8th Woman Street Crime Awareness Campaign served as a powerful testament to what can be achieved when leadership, community, and education converge for a common cause: saving lives and strengthening society from the ground up.