AdminGoldenHome, a global leader in premium kitchen and home cabinetry, officially opened its first flagship retail showroom in Malaysia today, marking a significant shift in its regional business strategy. Located in a spacious 10,000-square-foot space, the new showroom is situated to serve as a direct access point for local homeowners to explore the brand’s award-winning products, including smart, sustainable, and fully customisable cabinetry solutions.
Founded in 1999, GoldenHome has grown into a household name worldwide with over 4,000 franchise stores and dealerships. The opening of this flagship showroom represents the brand’s official foray into the Malaysian retail segment, extending beyond its traditional business focus on corporate projects.
“Malaysia is a strategic hub to Southeast Asia and we are thrilled to bring our products directly to discerning Malaysian homeowners and look forward to setting new standards in kitchen design, quality, and innovation,” said GoldenHome CEO and Founder Sean Zen Pan, who officiated the showroom launch.
From corporate projects to consumer kitchens
Since its establishment in 2017, GoldenHome Malaysia Sdn Bhd has primarily catered to corporate clients in the built-in cabinetry and joinery sector. Its portfolio includes contributions to landmark developments such as the award-winning Icon Residence in Mont Kiara and the Sunway Putra Hotel.
This retail pivot reflects a new chapter for the company, targeting the growing demand for high-quality kitchen solutions among local consumers. The showroom serves as a retail anchor to connect directly with homeowners seeking functional yet elegant kitchen spaces tailored to the Malaysian lifestyle.
“This 10,000 sq ft space allows us to fully showcase our diverse product range and lets Malaysia’s sophisticated and design-savvy homeowners touch, feel and fully customise spaces that reflect both global trends and local aesthetics,” added Sean Zen Pan.
Eco-conscious appeal
GoldenHome’s flagship showroom stands out not only for its size but also for its forward-thinking design. Visitors can engage with AI-powered 3D configurators and interactive mock-ups, enabling them to visualise bespoke kitchens, wardrobes, and entire home solutions in real-time.
The showroom also highlights smart storage systems and IoT-integrated kitchens—features designed to improve space efficiency and convenience. Particularly suited for Malaysia’s humid climate, the showroom showcases sustainable materials such as ENF-certified boards, low-VOC finishes, and bamboo composites.
Sustainability, a core value of the GoldenHome brand, is deeply integrated into its product lifecycle. The company adopts green practices throughout its operations—from sourcing certified eco-friendly raw materials to using water-based paints and replacing conventional materials with bamboo alternatives. GoldenHome’s production lines are equipped with energy-saving technology aimed at reducing emissions and supporting global carbon reduction goals.
Innovative franchising for industry growth
GoldenHome’s Malaysia showroom also introduces a fresh business model known as the “shared showroom” concept. Unlike traditional retail setups, this franchising model encourages collaboration by allowing more industry practitioners to co-exist within the same retail space. This approach maximises resource sharing and creates new opportunities for business partnerships and revenue streams.
This move aligns with GoldenHome’s long-term vision to foster a robust local ecosystem around premium cabinetry solutions. By offering immersive product experiences and personalised consultations under one roof, the showroom aims to transform how Malaysian consumers interact with kitchen and home cabinetry design.
With the official launch of its flagship showroom, GoldenHome is poised to set a new benchmark in Malaysia’s home improvement sector—one that marries craftsmanship with sustainability, and innovation with cultural relevance.
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