IOI City Mall hosts Style, Shine, Sassy campaign

IOI City Mall launches its Style, Shine, Sassy campaign from 11 to 29 June 2025, inviting all to embrace bold fashion and family fun.

The event features runway shows, workshops, and exclusive redemptions, celebrating confidence and creativity across the community.

This initiative positions IOI City Mall as a hub for self-expression, blending style with accessible activities.

Shoppers seeking vibrant experiences will find a mix of glamour and engagement, making it a standout event in the region’s calendar.

IOI City Mall showcases talent

IOI City Mall hosts runway shows from 18 to 21 June, showcasing brands like Lacoste and Kashkha.

A bridal showcase and kids’ fashion event, featuring Babyshop and PONEY, highlight young talent from ALIST Academy Malaysia.

Watsons, the beauty partner, elevates the event.

Also, Malaysia’s Next Top Model – Kids & Teens Edition occurs on 22 June. Open to ages 4-18, it offers themes like Saya Anak Malaysia, rewarding winners with a China trip in October 2025.

Next, workshops spark creativity. Weekend sessions from 2 p.m. to 4 p.m. include DIY phone accessories and bath bombs, ideal for family bonding.

Finally, redemptions add value. Spend RM100 to spin the Wheel of Beauty or RM500 for a makeover by Watsons and APT Hair Salon, enhancing the shopping experience.

Community fun and fashion events

IOI City Mall’s campaign reflects a growing demand for engaging retail experiences. The runway events draw fashion enthusiasts, while workshops attract families, broadening its appeal.

Registration for the modelling contest closes 15 June 2025. Winners gain international exposure, boosting local talent. “IOI City Mall fashion hub status” grows with each event.

Also, sustainability shines. Upcycled mesh bags reward RM250 spends, aligning with eco-conscious trends. Special Hong Leong Bank Visa tiers enhance these offers.

Then, the mall’s location supports its reach. As a key destination, it serves diverse visitors, from parents to style lovers, fostering community spirit.

Background highlights its evolution. Since opening, IOI City Mall has prioritised innovative events, now cementing its role as a creative centre.

IOI City Mall’s Style, Shine, Sassy campaign unites style and community. With workshops and redemptions, its “IOI City Mall fashion hub status” thrives.

Visit https://www.ioicitymall.com.my/ for details.