Porsche grand prize awaits Malaysia Airport shoppers

Malaysia Airports is taking retail rewards to new heights with the return of its flagship campaign, Licence to Win, under the theme Own the Dream. Running from 21 July to 31 December 2025, the campaign promises one lucky traveller the grand prize of a striking carmine red Porsche 911 Carrera — turning every boarding pass into a potential key to luxury.

The campaign builds on the legacy of past editions featuring supercars like the McLaren 570S Coupé in 2019. This year, it is made possible through strategic partnerships with Eraman, Malaysia’s leading duty-free retailer, and Traveloka, Southeast Asia’s top travel platform. The official launch took place at the Sepang International Circuit, attended by local celebrities including Awal Ashaari, Scha Alyahya, Daiyan Trisha, Amelia Henderson, and Uyaina Arshad — creating buzz both on and offline.

“Our goal is to create experiences that go beyond routine. We are making this campaign more engaging, more inclusive, and more rewarding for every traveller, across every airport,” said Hani Ezra Hussin, Senior General Manager for Commercial Services at Malaysia Airports. “Licence to Win is a cornerstone of our efforts to connect with travellers and shoppers, aligning perfectly with our Commercial Reset strategy. It reflects how we’re reshaping the airport retail experience, making every transaction a touchpoint, and every moment an opportunity to connect.”

Greater accessibility, bigger rewards

Unlike previous editions, this year’s campaign is designed to be more inclusive. With a lower entry threshold of just RM100 and an expanded prize pool, Licence to Win ensures that more passengers can participate, regardless of their destination or spending habits. In recognition of evolving traveller preferences, the campaign now also includes exclusive partner rewards, appealing to a wider audience.

With the F&B segment growing by 58% compared to 2019, travellers can qualify simply by spending at any of the 500 retail and dining outlets across Malaysia’s international airports — including in Kuala Lumpur, Penang, Langkawi, Kuching, and Kota Kinabalu.

Retail and travel benefits combine

The campaign offers not just luxury cars but also a chance to win a sleek BMW R1300GS motorbike at other international airports in Malaysia’s network. This adds an aspirational edge to every journey, where each purchase brings shoppers one step closer to “owning the dream.”

Eraman is playing a key role by offering a refreshed retail experience with the opening of new outlets like Charlotte Tilbury, Xerjoff and Penhaligon’s. From fine chocolates to designer fragrances, the selection is curated to appeal to today’s discerning traveller.

Meanwhile, Traveloka enhances the campaign with exclusive travel vouchers for destinations including Switzerland, Australia, and Japan. With over 140 million downloads and more than 40 million monthly active users, the app provides seamless access to flights, hotels, and activities — allowing winners to turn their dream journeys into reality.

For more information, visit www.malaysiaairports.com.my or follow @shopmyairports on Instagram and Facebook.