AdminThe Malaysian International Food & Beverage Trade Fair (MIFB) 2026 returns with a renewed national focus, positioning Malaysia’s food and beverage (F&B) industry as a connected domestic ecosystem designed to scale, while remaining firmly plugged into international markets. Anchored by the theme “Future-Ready F&B: Powering the Next Wave,” the upcoming edition builds on more than 25 years of industry experience to function as a trade-first platform that empowers Malaysian companies across the value chain.
Held alongside the Malaysia Café Expo (MCE) and MyFoodTech, MIFB 2026 integrates local capabilities with global participation, reinforcing Malaysia’s ambition to be a future-ready ASEAN F&B trade hub. The combined platform brings together homegrown brands and international players to unlock market access, capability development and export readiness, all within an ecosystem aligned to evolving regional demand.
Strengthening Malaysia’s trade-first F&B platform
Beyond conventional product showcasing, MIFB 2026 serves as a central touchpoint for industry intelligence, emerging trends and evolving business models. The fair convenes local and international SMEs, distributors, brand owners, manufacturers, marketers, innovation partners and volume buyers under one roof, creating opportunities for practical collaboration and commercial outcomes.
With strong international participation, Malaysian companies are able to benchmark against global standards while gaining market intelligence that can inform product development, branding and expansion strategies. The platform’s emphasis on trade outcomes reflects its positioning as a business-focused exhibition, supporting Malaysia’s broader agenda to strengthen its F&B ecosystem from domestic roots to international reach.
Driving buyer matchmaking and market access
A key pillar of MIFB 2026 is its curated Buyer Programme, designed to prioritise organisations actively seeking innovative products, strategic partnerships and cross-border sourcing opportunities. Participating buyer profiles span retailers, hypermarkets and supermarkets, convenience store operators, distributors, wholesalers and importers, as well as hoteliers, hospitality groups, restaurant and café operators.
The programme also targets airline caterers, cruise liners, in-flight service providers, entertainment venues, leisure operators and institutional buyers, ensuring that exhibitors engage directly with decision-makers who are positioned to drive volume and long-term trade relationships. By facilitating structured matchmaking, MIFB 2026 aims to translate exhibition participation into tangible commercial outcomes for both Malaysian and international exhibitors.
Innovation, talent and future-ready ecosystems
MIFB 2026 brings together MCE and MyFoodTech to create an integrated space highlighting growth segments shaping the future of F&B. Exhibitors from Malaysia and abroad will contribute complementary capabilities across Ready-To-Eat, Ready-To-Cook and Ready-To-Drink categories, halal-certified products, fresh, chilled and frozen seafood, as well as foodservice technologies such as kitchen equipment, automation and digital solutions.
The café ecosystem will also be prominently featured, covering café equipment, coffee, bakery, patisserie, franchise and licensing brands. In parallel, MIFB and MCE 2026 will host the Malaysia National Coffee Championship, organised in partnership with the Malaysia Specialty Coffee Association, the only World Coffee Events licensed competition body in the country. The championship crowns four national champions to represent Malaysia at the World Coffee Championships, positioning it as a definitive platform to elevate local talent on the global stage.
Additional trade-driven highlights include the Knowledge Hub & Live Theatre, Halal Certification Workshops and Chef Table sessions, all designed to spark innovation, share insights and encourage cross-sector collaboration.
For registration and more information, visit: https://mifb.com.my/exhibit/
Jimmy Tan
Add comment