Father’s Day weekend sees huge turnout at MILO Breakfast Day

Approximately 10,000 participants gathered at Padang MBK 1 here for the MILO® Malaysia Breakfast Day 2026 celebration, which coincided with the Father’s Day weekend and highlighted the importance of healthy breakfast habits and active lifestyles.

As the fourth stop of the nationwide event, the programme brought together families, children, students and community members in a vibrant morning of fitness and family-oriented activities aimed at encouraging healthier daily routines.

In an era where digital lifestyles and busy schedules often limit opportunities for physical activity and family interaction, the event sought to reinforce the value of starting the day with a nutritious breakfast while promoting stronger family connections through shared experiences.

According to Kuantan City Council Corporate Communications Department Director Puan Haslinda Binti Hassan, healthy breakfast habits play an important role in supporting overall well-being.

“Daily habits such as enjoying a healthy and balanced breakfast can have a significant impact in providing sustained energy, improving concentration and maintaining overall well-being, especially among children. Father’s Day serves as a meaningful reminder that fathers also play an important role in shaping healthy lifestyle habits within families and the wider community,” she said.

Four generations unite through health and togetherness

Among the participants were 60-year-old Hisham Ab Rahman and his wife, Marilyn Yusoff, 57, who were joined by their children and grandchildren from Putrajaya and Cyberjaya to celebrate Father’s Day together.

“This is our first time joining MILO® Malaysia Breakfast Day Pahang as a family and it is made even more meaningful because our children travelled so far to be here for the run in Kuantan where we reside. As a father and grandfather, there is no better gift than having the whole family together to celebrate Father’s Day, while staying active and creating memories across four generations,” said Hisham.

Marilyn said healthy breakfast habits had long been a family tradition passed down through generations, adding that the event provided a meaningful opportunity to celebrate those values together.

The programme began with a lively three-kilometre fun run before participants took part in fitness challenges, stage games, interactive activity zones and family-friendly experiences designed to encourage movement and engagement.

Also participating were Lee Zhi Yong, 42, and his father, Tou Sim Ming, 75, who used the occasion to spend quality time together.

“MILO® Malaysia Breakfast Day 2026 is a great initiative that promotes an active lifestyle and reminds us of the importance of starting the day with a nutritious breakfast for lasting energy and well-being,” said Tou.

The event also featured the Nestlé for Healthier Kids programme, which promoted balanced nutrition through educational and interactive activities. Following stops in Sabah, Terengganu, Sarawak and Kuantan, the nationwide campaign will continue in Kelantan on June 27 before concluding in Putrajaya on July 12.