Somersby Shandy brings twist to Chinese New Year

As Chinese New Year celebrations usher in reunions, open houses and festive cheer, Somersby is introducing a new way for adults to raise a toast with the launch of Somersby Shandy. Exclusively available in Malaysia and Singapore, the new offering marks Somersby’s first foray into the shandy category, expanding its portfolio beyond fruit ciders and alcohol-free alternatives.

Blending the crisp zest of lemonade with a smooth hint of beer, Somersby Shandy comes with a low alcohol content of just 0.5% ABV and is packaged in convenient 320ml cans. Best served chilled, it is positioned as a light, refreshing option for social gatherings, offering consumers a balance of flavour and easy drinkability during the festive season and beyond.

A lighter option for festive gatherings

Designed for joyful occasions, Somersby Shandy aims to complement the warmth and togetherness that define Chinese New Year. Whether served during reunion dinners, shared with visiting friends and relatives, or enjoyed during a relaxed afternoon at home, the citrusy profile of the drink is intended to pair well with festive moments without overwhelming the palate.

The introduction also reflects shifting consumer preferences towards lighter and more sessionable alcoholic beverages. With its low ABV and approachable taste, Somersby Shandy is positioned as an option for those seeking moderation while still wanting to be part of celebratory moments.

Reflecting Somersby’s no-nonsense spirit

According to Carlsberg Malaysia, the new product stays true to Somersby’s playful yet uncomplicated brand identity. Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, said the launch underscores the brand’s commitment to simple enjoyment.

“Somersby has always been driven by giving our consumers fun, quality options that fit seamlessly into their lives,” she said. “Somersby Shandy marks our second innovation of the year and perfectly reflects our No-Nonsense spirit – simple, refreshing, and full of fun. We believe that great drinks don’t need to be complicated; they just need to taste good and bring people joy.”

From its established range of fruit ciders to the introduction of Somersby 0.0, the brand has continued to broaden its appeal to suit different occasions and preferences.

Festive collaborations and nationwide availability

To add to the festive atmosphere, Somersby is collaborating with JYNNS for the third consecutive year, offering exclusive Chinese New Year gifts alongside in-store sampling at selected supermarkets nationwide. Shoppers will be able to sample Somersby Shandy while picking up items for their celebrations.

Somersby Shandy is available at participating supermarkets, hypermarkets and online platforms across Malaysia. Consumers can also follow @SomersbyMY on Facebook and Instagram for the latest promotions and activities. All activities are open to non-Muslims aged 21 years and above. As always, Carlsberg Malaysia advocates responsible consumption, reminding consumers: if you drink, don’t drive – #CELEBRATERESPONSIBLY.