Tune Talk, BHPetrol partner to reward connected journeys

Tune Talk, Malaysia’s boldest prepaid challenger and the region’s first fully cloud-native telco, has joined forces with BHPetrol to roll out the Epik+ Campaign, a nationwide, year-long initiative aimed at rewarding Malaysians for staying connected while on the move.

Under the campaign, customers who sign up for or port into Tune Talk’s Epik+ 50 or Epik+ 35 plans at participating BHPetromart outlets will receive a free Tune Talk SIM pack along with a BHPetrol eVoucher. The collaboration links everyday mobility with digital connectivity, positioning prepaid services as more relevant to modern lifestyles.

Redefining prepaid through connectivity and mobility

The Epik+ Campaign marks another strategic step for Tune Talk as it continues to redefine the prepaid segment. Built on a fully cloud-native platform, the telco positions itself as faster to innovate and simpler to use, cutting through complexity to deliver tangible value to users.

By pairing mobile plans with fuel-related rewards, the campaign creates a single reward journey that blends daily essentials with digital convenience. This approach reflects Tune Talk’s broader strategy of delivering benefits that customers can feel consistently, rather than one-off promotions, while raising expectations of what prepaid offerings should look like in 2025 and beyond.

“This partnership with BHPetrol reflects the direction Tune Talk has been driving toward as a modern, cloud-native telco. Connectivity today is not just about data or minutes. It’s about creating an ecosystem that supports how Malaysians live, commute, and stay productive,” said Gurtaj Singh Padda, Co-founder and CEO of Tune Talk. “By pairing our Epik+ plans with monthly fuel rewards, we’re showing how prepaid can evolve in a way that makes real, daily sense. We’re building smarter products, pushing for better experiences, and proving that prepaid can stay simple while offering a lot more.”

Nationwide reach through BHPetromart network

For BHPetrol, the collaboration leverages its extensive nationwide BHPetromart footprint to bring the campaign directly to consumers. The on-ground presence complements Tune Talk’s digital-first model, making participation accessible from day one.

“Partnering with Tune Talk is a strategic and timely collaboration. Both our brands are driven by innovation and a strong commitment to delivering everyday value to Malaysians,” said Ir. Azizul Azily Ahmad, CEO of BHPetrol. “With Tune Talk’s digital-first mindset and our nationwide BHPetromart footprint, this campaign is simple to join and reward from day one.”

He added that the integration of digital experiences with retail convenience strengthens a shared mission to make connectivity and mobility more accessible, convenient, and affordable, while enhancing customers’ daily journeys at petrol stations nationwide.

Eligibility, digital rewards and execution partners

The campaign is open to new Tune Talk SIM registrations made at participating BHPetromart outlets, as well as customers porting in existing numbers. Only Epik+ 50 and Epik+ 35 plan subscriptions are eligible. Customers who activate on the final day, 30 November 2026, will still qualify for the full 12-month reward cycle, provided they maintain monthly subscriptions.

In addition, Tune Talk users who register as new members on the BHPetrol eCard App will enjoy an exclusive extra reward, reinforcing the campaign’s digital-first focus and encouraging adoption of an integrated rewards ecosystem.

The nationwide rollout is supported by Creative Minds Communication Sdn Bhd (CMC), the appointed activation and retail engagement partner, ensuring consistent on-ground execution and coordination across the BHPetromart network. More details are available at BHPetrol’s official website and Tune Talk’s social media platforms. Terms and conditions apply.