foodpanda rolls out football season deals for Malaysian fans

As football fans across Malaysia prepare for weeks of late-night matches, food delivery platform foodpanda has launched a series of promotions and rewards aimed at enhancing the match-day viewing experience.

Running from 8 June to 20 July 2026, the campaign offers discounts, exclusive collectibles and prize giveaways designed to cater to football enthusiasts watching games from home or hosting gatherings with family and friends.

Among the key initiatives are Match Window Boosts, which provide new customers with savings of up to 70% on selected food delivery and grocery orders placed between 10pm and 10am using a promotional code. The offer is intended to support demand for meals and refreshments during late-night and early-morning kick-offs.

To address the challenge of finding food and essentials during overnight matches, foodpanda is also introducing Midnight Survival Kits featuring beverages, snacks, instant meals and other match-night favourites at bundled prices. Selected pandamart outlets will operate around the clock throughout the campaign period.

Rewards, collectibles and subscription benefits introduced

In addition to promotional discounts, customers will have opportunities to participate in the Panda Rewards Challenge, which offers a share of RM100,000 worth of prizes. Rewards include signed football jerseys from internationally recognised players such as Alexis Mac Allister, Neymar Jr, Lamine Yamal and Bruno Fernandes.

The campaign also marks the debut of the Limited-Edition Pau-Pau Plush Football Edition, a football-themed version of the company’s mascot aimed at collectors and fans.

Meanwhile, foodpanda is highlighting updated benefits under its pandapro subscription programme. Starting from RM4.90 per month, subscribers can access delivery fee savings, discounts on selected orders and exclusive promotional offers. New subscribers may also enjoy a complimentary two-month trial.

As part of the promotion, three new pandapro subscribers stand a chance to win signed football boots from former football stars Michael Owen, Zlatan Ibrahimović and Xabi Alonso.

The campaign reflects growing efforts by food delivery platforms to align services and promotions with major sporting events, while providing consumers with added convenience and value during one of the busiest periods on the football calendar.