AdminJameson is ushering in the 2025 festive season with a nationwide Christmas circuit designed to bring people together through music, markets, food, and shared moments. Running from 1 to 31 December, the Cheers & Cheer Christmas Party programme forms a seamless trail connecting the Klang Valley, Penang, and Johor — each offering its own local flair while carrying the same warm, inclusive spirit that defines the Must Be A Jameson campaign.
At the centre of this year’s celebrations is the Jameson Christmas Tree at Kwai Chai Hong in Kuala Lumpur, a glowing fixture tucked into Chinatown’s heritage lane. Penang shares in the festive spirit with its own tree placed at the alleyway by drafted near Hin Bus Depot, while participating bars nationwide hide miniature Jameson trees for visitors to discover — turning the season into a playful treasure hunt of Christmas lights.
The circuit also features a trio of anchor parties across the country, beginning in Johor on 19 December, followed by Kuala Lumpur on 20 December and Penang on Christmas Day. Each stop brings a mix of local nightlife personalities, curated day markets, and seasonal serves that anchor Jameson’s emphasis on sociability and community.
Day-to-night cultural circuits in KL, Johor, and Penang
In Kuala Lumpur, the Cheers & Cheer All Day celebration on 20 December transforms Kwai Chai Hong into a full-day cultural circuit. The afternoon preloved market brings together streetwear curators, collectors, and vintage vendors, while the adjoining coffee rave sets the tempo with house, disco-house, tech-house, and Afro-house selections from a line-up of DJs including Mdm Woo, Saucie J, Julia Deychuk, Kvn Kelvin, and Viene. Seasonal drinks like the Jameson Irish Coffee add a warm, comforting touch to the day programme.
Once night falls, the area morphs into an interconnected nightlife route, led by Vanns Ngo, X.U. & Kent, MyllerFox, Gasing, Ethan Chu, Sam Wong, and Chaseylain & Ribut. Their sets span melodic-house, future beats, electronic, hip hop, and open-format styles — reflecting the diversity of KL’s nighttime crowd.
Johor opens the party series on 19 December with a live performance by Noyee & The Star and a festive cocktail menu available throughout the month. In Penang, the Christmas Day edition stretches across multiple venues including Backdoor Bodega, Good Friends Club, No Bar Here, and Batu Cafe. Its daytime preloved market and coffee rave transition naturally into a night-time party atmosphere featuring Jeantonic, Kim, Yin, Sheryn, Jaelyn, Skipper, and a supporting DJ roster.
The digital passport
Penang also plays host to three festive menus themed around Jameson Black Barrel from 26 November to 26 December. Firewood offers a Smoke Old Fashion paired with a Stone Axe Wagyu sirloin, along with a Firewood Irish Coffee inspired by tiramisu. Lucky Hole takes on a comforting, crafted approach with a whiskey-infused spring chicken and a dark chocolate brownie dessert. Rembar reimagines traditional three-cup dishes by incorporating Jameson Black Barrel into a Three Cup Frog, accompanied by a Banana Sour cocktail layered with sherry, walnut liqueur, pineapple, lemon, and chocolate bitters.
To encourage exploration across states, Jameson is launching a digital passport accessed via QR codes in participating venues. Visitors can complete seven tasks — each tied to a letter in J-A-M-E-S-O-N — to unlock seasonal rewards including a Jameson Ginger Lime serve and brand merchandise. Those who finish the full passport enter a giveaway featuring Touch ‘N Go reload pins and three Apple Watch SE units as the top prizes.
The celebrations continue at home with a nationwide festive giftset featuring Jameson Irish Whiskey and a complimentary Jameson Black Barrel miniature, available in major supermarkets and online stores. The brand continues to emphasise responsible drinking through Pernod Ricard’s ‘Drink More Water’ campaign, encouraging Malaysians to celebrate the season safely and enjoyably.
With activities spanning day and night, from preloved markets to nightlife circuits and crafted Christmas menus, Jameson’s Cheers & Cheer festive circuit sets the tone for a month of warmth, discovery, and shared holiday rituals across Malaysia.
CJMY
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