Onecare returns home with first Malaysian retail store

After years of building its reputation through international markets and digital platforms, wellness brand Onecare has established its first physical presence in Malaysia with the opening of its flagship outlet at Pavilion Kuala Lumpur. The move formalises the brand’s return to its roots, marking a new chapter in its growth strategy after more than a decade of overseas expansion.

Founded in 2009 in Malaysia and Singapore, Onecare initially focused on developing its brand beyond local borders. Today, it has a footprint spanning Singapore, the United States, the United Kingdom, Japan, Australia, New Zealand, Hong Kong, Vietnam, the Philippines, several Middle Eastern markets and other international destinations. The Pavilion Kuala Lumpur outlet represents a strategic re-entry into the Malaysian retail landscape, driven by evolving consumer expectations and a maturing wellness market.

Strategic return amid evolving consumer behaviour

According to the company, the decision to establish a physical retail presence locally reflects a shift in Malaysian consumer behaviour. Shoppers are increasingly informed and discerning, placing greater emphasis on product formulation, scientific credibility and long-term wellness outcomes rather than trend-led purchases.

The launch also coincides with sustained growth in Malaysia’s wellness economy. The Global Wellness Economy Report 2025 by the Global Wellness Institute estimates the country’s wellness sector at US$31.8 billion, ranking Malaysia 10th in the Asia-Pacific region and 29th globally. The figures underscore the rising role of wellness-related products and services in everyday consumer spending.

Science-led formulations and core wellness categories

At the Pavilion Kuala Lumpur store, Onecare showcases its core product categories in a dedicated retail environment. These include women’s health, beauty-from-within nutrition, gut and metabolic support, immunity, and lifestyle wellness solutions. The company said its products are formulated using multi-ingredient combinations informed by scientific research, reflecting standards honed through years of operating in regulated international markets.

Commenting on the brand’s return to Malaysia, Founder and Managing Director Tan Lai Yan said Onecare’s growth has always been guided by a customer-first philosophy. “Onecare prioritises ingredient standards and product integrity over short-term gains, which in turn helps us in building trust with customers who have been central to Onecare’s growth,” she said.

Building trust through physical engagement

Tan added that the brand’s international journey has strengthened confidence in Malaysian-made wellness products. “Onecare’s international journey has reinforced the confidence in local products being accepted and trusted worldwide,” she said.

Guided by a premium wellness philosophy that frames luxury as living well, Onecare’s move into physical retail aims to deepen customer engagement through consultation and education. Following Pavilion Kuala Lumpur, the brand plans to open additional outlets at Pavilion Bukit Jalil and One Utama, establishing a broader retail presence in key lifestyle destinations.

With a growing array of wellness and supplement options available locally, Onecare said it is encouraged by Malaysians’ increasing focus on health, positioning the brand as another trusted choice within the country’s expanding wellness ecosystem.