CJMY
F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors in Malaysia, has launched F&N Teh Tarik “Biar Ori, Baru Sempoi” in a convenient on-the-go format to address the needs of locals who have a busy and active lifestyle.
The campaign reinforces the brand’s positioning and features a brand film and a theme song sung by popular homegrown singer and rapper, MK K-Clique. This campaign aims to resonate with open-minded Malaysians in a lively and stimulating manner while enabling them to enjoy their favourite Teh Tarik whenever and wherever they are.
F&N Teh Tarik ORI: Chilled and convenient
F&N Teh Tarik ORI is made using F&N’s signature dairy creamer and real tea, providing a familiar sensation in a chilled form. Designed to be consumed on the go, F&N Teh Tarik is the perfect companion after a day at work or when catching up with friends.
The product is now available in two variants: ORI and Less Sweet, and in both slim can and bottle format, making it the perfect drink with a satisfying taste that can be enjoyed anytime and anywhere!
Initially made available during the height of the pandemic in 2020, F&N Teh Tarik aimed to bridge the gap for those who were missing the authentic “mamak experience.” The brand launched the “Biar Ori, Baru Sempoi” campaign to connect with younger Malaysians in a more exciting and energetic way.
Getting closer to the hearts of Malaysians
This campaign signifies the most original taste and the coolest in its most awesome form. According to Tiffany Tan, Head of Marketing, F&N Dairies for F&N Beverages Marketing Sdn Bhd, the campaign aims to get closer to the hearts of every Malaysian and make sure that F&N Teh Tarik is available and accessible to everyone on the go anytime, anywhere.
The campaign will also place a one-of-a-kind interactive vending machine across major transit areas in Malaysia, offering Malaysians a chance to ‘shake up’ their own can of Teh Tarik for the entire month. This initiative is in line with the brand’s commitment to offering Malaysians vibrant and flavour-packed drinks wherever they are.
The F&N Teh Tarik ORI and Less Sweet will also be launched onto East Malaysia shores this May, as part of the brand’s efforts to extend its offerings to all Malaysians. This move is in line with the brand’s commitment to offering Malaysians the convenience of Teh Tarik anytime, anywhere.
With the launch of F&N Teh Tarik ORI and Less Sweet in a convenient on-the-go format, Malaysians can now enjoy their favourite drink anytime and anywhere. The “Biar Ori, Baru Sempoi” campaign reinforces the brand’s commitment to offering Malaysians vibrant and flavour-packed drinks wherever they are.
With its catchy theme song and exciting brand film, this campaign is sure to resonate with young Malaysians in a lively and stimulating manner. The launch of the campaign’s interactive vending machine is a unique and engaging way to get Malaysians to try the drink, and the brand’s commitment to extending its offerings to East Malaysia shows its dedication to making Teh Tarik accessible to all Malaysians.
C. Khor
