CJMY
Gardenia Bakeries (KL) Sdn. Bhd., a renowned name in the baking industry, has launched the “Balanced Nutrition, Excellent Students” program, aiming to inspire school students to prioritize healthy eating and exercise habits.
The grand opening ceremony took place at Victoria Institution, witnessing the presence of esteemed individuals such as Dr Zalina Mohd Tahir, Deputy Director of Planning and District Education Office Management Sector at the Federal Territory of Kuala Lumpur Education Department, alongside Derrick Khoo, Senior General Manager of Marketing and Business Development, and Ena Suhaila Abas, Marketing Manager from Gardenia Bakeries (KL) Sdn. Bhd.
Dr Zalina expressed her support for this initiative, emphasizing the significance of addressing malnutrition, which directly impacts students’ physical and cognitive growth.
She stated, “These types of programs allow the students to be more focused on what matters in life and are very helpful in building a healthier nation. Let us together join hands and remind each other of the importance of leading a healthy lifestyle.”
Gardenia emphasises the importance of a healthy lifestyle
Ena, the spokesperson for Gardenia Bakeries, shed light on the program’s objectives, highlighting the importance of promoting a healthy lifestyle among schools. She emphasized the need to instil healthy eating habits from a young age, ensuring they become lifelong practices.
The campaign’s hashtag, #BreakThroughAllBarriers, plays a crucial role in guiding students to make better eating choices while fostering a resilient mindset. By embracing these traits, students can cultivate discipline as they overcome life’s challenges.
The program targets 69,000 students from 55 selected secondary schools across Peninsular Malaysia, specifically catering to participants aged 13 to 17. It kicks off with the engaging 8CTIVETM School Tour, which includes on-ground activities like educational talks and fun interactive games.
These activities aim to spread awareness about the importance of healthy eating habits and an active lifestyle. To serve as constant reminders, posters and signs promoting healthy eating are displayed in school canteens and around the school compound.
Furthermore, students are encouraged to participate in the program’s captivating social media competition. Using the hashtags #MengatasiSetiapHalangan and #BreakThroughAllBarriers, students are invited to share videos or photos showcasing their daily routines
‘Balanced Nutrition, Excellent Students’ program activities
The main highlight of the “Balanced Nutrition, Excellent Students” program is the short video contest. The students are required to send a short video between 3 to 5 minutes in duration, edit it with top creativity and originality and email it to the organiser.
The theme of the video is “My Experience of Breaking Through Barriers”, a motto for overcoming their daily barriers to stay healthy and strive towards a better version of themselves. Three of the best videos are entitled to win attractive prizes from Gardenia Bakeries (KL) Sdn. Bhd.
The champion of the “My Experience of Breaking Through Barriers” short video contest will win RM3,000.00 cash prize, a trophy, and a certificate of excellence for each team member; followed by RM2,000.00 cash prize, a trophy, and a certificate of excellence for the second place winner; and the third place winner will receive RM1,000.00 cash prize, a trophy, and certificate of excellence.
Apart from that, an RM1,000.00 cash prize, a trophy, and a certificate of excellence await the most creative video.
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