IPC Shopping Centre hosts the fourth Midsummer Festival

IPC Shopping Centre, in partnership with IKEA, is proud to announce its fourth consecutive year of hosting the renowned Swedish Midsummer Festival.

This exciting collaboration aims to bring a taste of Sweden to shoppers, offering an extraordinary Swedish experience. From now until 30th July 2023, the shopping centre will be transformed into a festive haven, featuring a multitude of engaging activities for visitors to enjoy.

With a focus on immersing shoppers in the culture and ambience of the Swedish countryside, IPC Shopping Centre promises a memorable Midsummer celebration.

IPC: Experiential Midsummer Celebrations

IPC Shopping Centre has created a captivating Midsummer area on the first floor (Level 1), designed to transport shoppers into the heart of a Swedish Midsummer festival. Adorned with themed decorations and vibrant floral displays, the area captures the essence of the festivities.

A highlight of the celebration is the 9-foot ‘maja’ maypole, embellished with flowers, where shoppers can partake in the age-old tradition of twirling around the pole for good luck. The Midsummer area will also feature weekend bazaars, offering an array of shopping opportunities with different brands each week.

Additionally, visitors can engage in free arts and crafts workshops, enjoy live musical performances, and interact with the beloved Små Club Buddy mascot, accompanied by a Swedish Maiden who will make appearances throughout the festivities.

Vickie Loke, Marketing Manager of IPC Shopping Centre, expressed her enthusiasm for the Midsummer festival, stating that IPC aims to continue sharing its Swedish heritage with shoppers and the community.

As this marks the fourth year of hosting the festival, Loke emphasized IPC’s commitment to making it an iconic cultural celebration that shoppers eagerly anticipate. The Midsummer Festival serves as an integral part of IPC’s efforts to create a vibrant meeting place for shoppers and the community, fostering a sense of shared cultural experiences and celebration.

Midsummer market and exclusive merchandise

From 30th June to 9th July, visitors can also explore the Midsummer Market located on the ground floor (Level G) of the IPC Shopping Centre.

The market, a collaboration between IPC, IKEA, I-Eco, and Aeon Wellness, offers an array of summer-themed Swedish delicacies and great deals. Shoppers can indulge their palates with delicious Swedish meals while perusing the market for summer essentials such as sunscreen, skincare products, and other fun items perfect for the season.

The Midsummer Market embodies the spirit of the festival, providing visitors with an opportunity to immerse themselves in Swedish culture and enjoy the vibrant atmosphere.

During the IPC Midsummer Campaign, shoppers have the chance to redeem exclusive merchandise by meeting certain spending criteria. With a minimum spend of RM200, shoppers can receive RM10 worth of Midsummer e-vouchers.

Additionally, a minimum spend of RM800 (RM600 for Tack Club members) allows shoppers to redeem an IPC Oven Mitt and Potholder Set, adding a touch of Swedish charm to their culinary endeavours.

IPC Shopping Centre’s Midsummer festival promises an enchanting celebration of Swedish culture, inviting shoppers to experience the magic of this vibrant tradition. The collaboration with IKEA and other partners ensures a rich and authentic experience, encompassing Swedish cuisine, design, and culture.

As the fourth consecutive year of the festival unfolds, IPC Shopping Centre remains committed to nurturing cultural appreciation and creating memorable experiences for its shoppers and the community.

Whether twirling around the maypole, exploring the Midsummer Market, or redeeming exclusive merchandise, visitors will be immersed in the festive spirit of the Swedish countryside.

For more information about IPC Shopping Centre’s Midsummer campaign, visit www.ipc.com.my/midsommar2023 and follow IPC on Facebook and Instagram for the latest promotions, events and updates.