AdminIn an effort to raise awareness about the importance of cybersecurity solutions for consumers, the well-known cybersecurity brand, Kaspersky, has introduced the Baru Campaign. The campaign aims to encourage Malaysians to protect their mobile devices from cyberattacks, especially considering the alarming statistics on the lack of security solutions adoption. With phishing attacks on the rise in Malaysia, the Baru Campaign seeks to incentivize users to take their online security seriously.
Recent research has revealed that 70% of consumers in Southeast Asia recognize the necessity of having security solutions to safeguard their smartphones against cyber threats. However, shockingly, only 26% of individuals have actually installed security solutions on their devices. This significant gap in awareness and adoption poses a considerable risk to consumers’ digital safety.
Malaysia ranked Top 3 in phishing attacks
Kaspersky’s Anti-Phishing system reported that Malaysia remains among the top three countries in Southeast Asia with the highest number of phishing attacks. In the past year alone, the system thwarted a staggering 8.2 million phishing attempts aimed at Malaysian users. This alarming statistic highlights the urgent need for individuals to fortify their digital defenses against cybercriminals who exploit online vulnerabilities to steal personal information and sensitive data.
Wong Wei Ping, Head of B2C for Southeast Asia at Kaspersky, expressed enthusiasm for the Baru Campaign, stating, “With Baru Campaign, we want to incentivize the consumer through travel packages, attractive electronic devices, as we are very aware that Malaysians love traveling and are great in capturing these experiences with their devices. So let’s not allow cybercriminals ruin these moments. Start protecting your devices today.”
The Baru Campaign encourages users to purchase Kaspersky’s new consumer products from authorized online and offline stores between now and November 30 this year. Open to all individuals aged 18 years and above and residents of Malaysia, each purchase grants the participant one entry into the campaign.
Attractive prizes await participants
The Baru Campaign offers enticing prizes for participants. Lucky winners stand a chance to win four days three nights trips for two to Bali and ClubMed Cherating, as well as the latest mobile devices like the iPhone 14 and Samsung Galaxy S23 5G. With numerous other fabulous prizes on offer, the campaign aims to motivate users to take their online security seriously while rewarding them for doing so.
To assist consumers in choosing the right security solutions, Kaspersky offers a range of packages tailored to different needs. These include:
- Kaspersky Standard: Offers protection for 1 to 5 devices with a retail price ranging from RM 70 to RM 126 for a 1-year pack.
- Kaspersky Plus: Provides advanced protection for 1 to 5 devices, priced between RM 96 to RM 152 for a 1-year pack.
- Kaspersky Premium + Support: Comprehensive protection with support for 1 to 5 devices, priced from RM 139 to RM 195 for a 1-year pack.
As cyber threats continue to grow in frequency and sophistication, Kaspersky’s Baru Campaign serves as an essential wake-up call for Malaysians to prioritize their digital security. With attractive prizes on offer, users have a compelling incentive to protect their devices with Kaspersky’s reliable consumer solutions, safeguarding their online experiences and personal data from cybercriminals.
